ewimed packaging
ewimed is a specialist in medical drainage devices, providing solutions for pleural effusions and ascites across Europe. Their packaging strategy emphasizes medical-grade safety, regulatory compliance, and clear branding, utilizing a mix of retail and shipping formats to support both clinical and home care applications.
Packaging Portfolio
ewimed’s packaging portfolio encompasses single-layer folding carton boxes for retail and point-of-care use, as well as robust corrugated shipping boxes for logistics and bulk transport. The folding cartons are designed for lightweight, sterile presentation and easy handling, featuring printed branding and product data for traceability. Corrugated boxes are selected for their structural integrity, protecting sensitive medical devices during transit. Across all formats, packaging prioritizes compliance with medical regulations, ease of access for clinical staff, and brand consistency.
The packaging is a corrugated box with a brown kraft exterior. The box has visible fluted edges when viewed from the side, indicating its sturdy construction suitable for shipping. The box is filled with various items, including documents and packaging materials. The interior shows signs of being packed with care, with some items wrapped in paper.
The packaging is a flat, rectangular folding carton made from single-layer paperboard. It features a smooth, flat construction with clean, precise edges and folds. The exterior is predominantly white with green and blue graphics, including a logo and product information. The carton is designed to hold individual swab packets, which are visible through the open flaps. The overall appearance is lightweight and suitable for retail display.
The packaging is a flat, rectangular folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly white with a glossy finish, showcasing a professional appearance. The front displays a product image and text in a clear, modern font, while the sides have minimal branding elements.
The packaging is a sturdy corrugated box, characterized by its layered construction. The visible edges indicate a fluted inner layer, typical of corrugated cardboard. The box appears to be brown in color, consistent with standard kraft packaging. It is held by an individual, suggesting it is used for shipping or storage. The box shows no visible signs of wear or damage, indicating it is in good condition.
The packaging is a flat, smooth, single-layer carton box with clean edges and folds. It features a predominantly white exterior with a blue section on one side, which includes a logo and product information. The box has a precise folding pattern and appears lightweight, suitable for retail display. There are no visible fluted layers, indicating it is made from paperboard rather than corrugated material.
About the Brand
ewimed delivers medical technology products focused on drainage systems, catheters, and puncture devices, serving hospitals and home care sectors. Their packaging approach utilizes both folding carton and corrugated solutions to ensure product safety, sterility, and brand recognition.
Founded in 1991, ewimed has established a robust European presence with over 500 employees, supplying specialized drainage solutions to 11 countries. The company’s packaging strategy demonstrates a balance between regulatory compliance, efficient logistics for sensitive medical devices, and consistent visual identity on both retail and shipping containers.
Key Differentiator: ewimed distinguishes itself with a packaging system that prioritizes patient safety, regulatory adherence, and clear, consistent branding across all touchpoints.
Design System
Visual Style
Utilizes a clean, clinical aesthetic with white as the dominant background color, accented by blue and green tones. Typography favors legible, modern sans-serif fonts, maintaining clarity for medical context.
Brand Identity
Branding is anchored by the ewimed logo, consistently placed on both product and shipping packaging. Iconography is minimal, prioritizing universal medical symbols and clear product labeling for regulatory and user clarity.
Packaging Design
Material choices include high-quality paperboard for retail cartons and durable corrugated cardboard for shipping. The structural design prioritizes product protection, tamper evidence, and ease of use, aligning with best practices in medical device packaging.
User Experience
Design choices support a frictionless experience for healthcare professionals and patients, with clear labeling, intuitive unboxing, and packaging that facilitates safe, sterile product access. Consistent branding enhances trust and supports ewimed’s patient-focused mission.
Company Metrics
Business insights for ewimed based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: European healthcare providers, hospitals, clinics, and home care agencies seeking reliable medical drainage solutions.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for ewimed based on industry standards and best practices
Frequently Asked Questions
What types of packaging does ewimed use for its medical devices?
ewimed primarily employs single-layer folding carton boxes for retail and point-of-care applications, and corrugated boxes for shipping and bulk logistics. Both types are designed for sterility, safety, and regulatory compliance.
How does ewimed address sustainability in its packaging?
While ewimed uses recyclable paperboard and corrugated materials, the medical sector’s demands for sterility and product protection can limit the use of certain eco-friendly alternatives. Ongoing efforts focus on optimizing material efficiency and recyclability where feasible.
What role does packaging play in ewimed’s brand identity?
Packaging features prominent ewimed logos, consistent color palettes, and clear product information to reinforce brand trust with healthcare professionals and patients.
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