eSalon packaging
eSalon specializes in custom hair color and hair care solutions delivered direct-to-consumer, with packaging designed to reinforce their brand’s emphasis on personalization and quality. Their packaging approach utilizes visually distinctive carton formats to support an elevated unboxing experience while maintaining logistical efficiency.
Packaging Portfolio
eSalon’s packaging portfolio prominently features folding carton boxes constructed from single-layer paperboard, often with custom internal compartments to separate bottles and accessories. The cartons use high-quality printing with distinctive brand colors—primarily purples, pinks, and clean whites—paired with personalized labels and in-box instruction cards. The combination of functional organization, retail-ready finishes, and individually tailored labeling supports both product protection and a premium customer perception. Recyclable plastics are used for product bottles, though broader use of sustainable board grades would further enhance eco credentials.
The packaging is a folding carton with a smooth, flat construction. It features a vibrant purple color with white and light pink accents. The exterior has a glossy finish, enhancing its retail appeal. The carton is designed to hold multiple products, including bottles and a small item, and includes a folded insert with printed instructions. The edges are clean and precise, indicative of high-quality manufacturing.
The packaging consists of three distinct components: a bottle for 'Michelle's Colour', a squeeze bottle for 'Developer', and a small box for 'The Extras'. The 'Michelle's Colour' bottle is made of clear plastic with a smooth surface and a flip-top cap. The 'Developer' bottle is also plastic, featuring a pointed nozzle for easy dispensing. The 'The Extras' box is a rectangular carton with a smooth finish, likely made of paperboard, and has clean edges and folds. The overall color scheme is a soft pastel palette, primarily in shades of pink and cream.
The packaging is a flat, rectangular folding carton with a smooth, single-layer paperboard construction. The exterior features a combination of colors, with a prominent white surface and a pastel pink bottom. The top has a geometric design with a teal and dark blue section, creating a modern aesthetic. The edges are clean and precise, indicative of high-quality manufacturing. The carton is designed to hold a product securely, with a tuck flap closure at the top.
The packaging is a folding carton with a smooth, flat construction. It features a vibrant purple exterior with a subtle geometric design. The interior is white, providing a clean contrast. The box has a top flap that is slightly curved, indicating a tuck closure. Inside, there are compartments for various products, suggesting thoughtful organization. The overall shape is rectangular, designed to hold multiple items securely.
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The packaging consists of a smooth, flat construction made from single-layer paperboard. The box features a clean, precise design with a predominantly white exterior, accented by colorful geometric shapes in green and blue. The edges are neatly folded, and the box has a lightweight appearance, typical of retail packaging. The front displays a label with the name 'Jennifer Schuman' and the eSalon logo, indicating a personalized touch.
About the Brand
eSalon operates in the beauty and personal care sector, delivering bespoke hair color kits and treatments tailored by licensed colorists through a D2C model. Their packaging strategy is tightly integrated with their focus on personalization, using custom-labeled cartons and organized in-box components to enhance customer engagement.
Packaging solutions at eSalon are characterized by the use of folding carton boxes with internal compartments, supporting the secure delivery of multiple product types within a single parcel. The brand leverages its packaging as a tactile extension of its value proposition, consistently applying its color palette and logo to create a cohesive brand experience. This approach is optimized for both retail appeal and the practical requirements of e-commerce shipping.
Key Differentiator: The combination of personalized product labeling, branded color schemes, and systematic in-box organization distinguishes eSalon in the D2C beauty segment, elevating their packaging beyond standard retail practices.
Design System
Visual Style
Typography is clean and modern, typically sans-serif, with a palette dominated by purple, white, pastel pink, teal, and blue accents. The overall aesthetic is contemporary, minimal, and approachable.
Brand Identity
Consistent logo placement on all cartons and bottles, use of personalized name labels, and recurring geometric iconography establish strong visual cohesion. Packaging consistently integrates award badges and instructional inserts to reinforce credibility and user guidance.
Packaging Design
Material choices favor lightweight, printable paperboard for outer cartons and recyclable plastic for liquid containers. Structural design philosophy centers on modular compartments, organized layouts, and secure closures to optimize protection and presentation.
User Experience
Packaging is deliberately structured to guide the customer through the unboxing and application process, with clear labeling, instructional inserts, and logical product arrangement. This supports brand trust, ease of use, and reinforces the personalized nature of the offering.
Company Metrics
Business insights for eSalon based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Primarily North American consumers seeking salon-quality, customized hair color and care solutions delivered to their homes, with a focus on digitally engaged, convenience-driven individuals aged 25-54.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for eSalon based on industry standards and best practices
Frequently Asked Questions
How does eSalon ensure packaging aligns with its personalized product strategy?
eSalon integrates individual customer names and formulations directly onto their packaging, ensuring each shipment reflects the bespoke nature of the product while maintaining consistent branding and organized presentation.
What materials are primarily used in eSalon's packaging?
The packaging primarily consists of single-layer paperboard folding cartons, complemented by recyclable plastic bottles for certain liquid components.
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