Emir Store packaging
Emir Store is a Marseille-based direct-to-consumer apparel and cosmetics brand specializing in stylish, modest menswear and grooming products. The company leverages premium rigid and carton packaging to reinforce its brand identity, focusing on a high-quality, visually cohesive presentation.
Packaging Portfolio
Emir Store’s packaging portfolio is characterized by the use of luxury rigid boxes and premium folding cartons, primarily for cosmetics and perfumes. The selection of thick chipboard, matte and glossy paper wraps, and gold foil stamping ensures a visually rich and tactilely satisfying experience. Structural integrity is prioritized for product safety, while branding elements—such as embossed logos and product-specific color schemes—maintain consistency across different SKUs. This approach reflects industry best practices for high-value, limited-edition retail goods.
The packaging is a rigid box with a sturdy construction, featuring a thick chipboard material. The exterior is covered in a deep blue decorative paper with a matte finish, giving it a premium appearance. The box has a clean, rectangular shape with sharp edges and corners. The top of the box is adorned with gold foil lettering that reads 'KORBAJ' and 'EMIR', adding a luxurious touch. The interior is likely designed to hold a perfume bottle securely, though the inside is not visible. The box does not show any visible signs of wear or damage.
The packaging is a rigid box designed for a luxury perfume. It features a sturdy construction with thick walls, providing a premium feel. The exterior is predominantly black with red accents, giving it an elegant appearance. The box has a smooth finish, likely with a matte coating, and includes a gold logo and text on the front. The edges are clean and precise, indicative of high-quality manufacturing. The box opens from the top, revealing the perfume bottle inside, which is secured in place.
The packaging is a folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly black with a glossy finish, accented by a vibrant red panel that includes the brand name 'Emir' in gold lettering. The carton has a luxurious appearance, indicative of high-end retail packaging. The design includes a gold emblem and product information printed on the sides.
The packaging is a folding carton made of single-layer paperboard. It has a smooth, flat construction with clean edges and folds. The exterior is predominantly brown with printed text and graphics. The front features the brand name 'EMIR' prominently displayed in a bold font, along with product details and a barcode. The carton has a rectangular shape, typical for retail packaging, and is designed to hold a perfume bottle securely.
The packaging consists of a smooth, flat construction with clean edges and folds. It is primarily white with a glossy finish, featuring a minimalist design. The front displays the product name 'Frenetic Delicieuse' in elegant black font, along with the brand name 'Emir' positioned below it. The sides of the box are also white with minimal text, maintaining a sleek appearance. The overall shape is rectangular, designed to hold a cylindrical perfume bottle securely.
About the Brand
Emir Store delivers a curated selection of men's apparel and cosmetics, emphasizing exclusivity, sustainable fashion, and limited-edition collections. Their packaging strategy centers on luxury rigid boxes and high-end cartons, designed to support both product protection and a sophisticated brand image.
Founded in 2015, Emir Store targets the niche of modern, modest menswear, integrating an 'anti-waste' philosophy into their business model. Packaging is deployed not only as a protective measure but as a key branding touchpoint—utilizing premium materials and elegant finishes to appeal to a style-conscious, sustainability-minded customer base.
Key Differentiator: Emir Store's unique value lies in the integration of luxury packaging with ethical, sustainable product offerings, enhancing perceived value while supporting a distinct modest fashion positioning.
Design System
Visual Style
The visual system leverages bold serif and sans-serif typography, a rich color palette of black, deep blue, red, and metallic gold, and a minimalist yet elegant layout. Surfaces are predominantly matte, with selective gloss and foil highlights.
Brand Identity
Branding is consistent and prominent, with the Emir logo and product names featured in gold or bold black type. Iconography is minimal, relying on clean lines and emblematic motifs to reinforce luxury and tradition.
Packaging Design
Material selection favors rigid chipboard and high-density paperboard for strength, with structural formats including rigid lid-and-base boxes and folding cartons. The design philosophy prioritizes premium perception and product security.
User Experience
Packaging is engineered for a high-impact unboxing, with tactile finishes and precise construction supporting a sense of exclusivity. The design communicates brand values at every touchpoint, from initial impression to product retrieval, reinforcing customer loyalty and perceived value.
Company Metrics
Business insights for Emir Store based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Style-conscious men seeking modest, exclusive apparel and grooming products, primarily in the French and broader European D2C e-commerce markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Emir Store based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Emir Store primarily use?
Emir Store primarily utilizes rigid boxes and high-quality folding cartons, often featuring matte or glossy finishes, gold foil accents, and sturdy chipboard cores to support luxury positioning and product safety.
How does Emir Store's packaging enhance the customer experience?
The packaging emphasizes visual appeal and tactile quality, supporting a premium unboxing experience that aligns with the brand’s focus on elegance and exclusivity. Custom branding elements and careful material selection further reinforce customer trust and satisfaction.
Is Emir Store’s packaging environmentally friendly?
While the company promotes sustainability in its product philosophy, the use of rigid boxes and premium cartons suggests a moderate commitment to eco-friendliness, with some recyclable materials but limited evidence of advanced sustainable packaging technologies.
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