Elvou packaging
Elvou operates in the health sector, specializing in dietary supplements and cosmetics with a direct-to-consumer model. Their packaging strategy emphasizes modern minimalism, resealable flexible formats, and strong brand presence for both protection and shelf appeal.
Packaging Portfolio
Elvou’s packaging portfolio is characterized by the predominant use of flexible stand-up pouches with matte and glossy finishes for powdered supplements, complemented by translucent and opaque PET bottles with secure screw-on lids for capsules and oils. Rigid tubes are employed for select cosmetic products, showcasing a commitment to both product protection and premium shelf presence. Across all formats, resealable features and minimalist labeling are prioritized to optimize user convenience and reinforce brand identity. These choices reflect a balance between logistical durability, visual appeal, and efficient material usage suited for direct-to-consumer delivery.
The packaging is a stand-up pouch made from a flexible material, characterized by a smooth surface and a sealed bottom that allows it to stand upright. The pouch has a matte finish with a dark green color. The front features a minimalist design with a circular graphic and the brand name 'ELVOU' prominently displayed in white. There are also two icons at the bottom, likely indicating product features or contents. The top of the pouch has a resealable zipper, which is common in flexible packaging for maintaining freshness.
The packaging is a cylindrical bottle made of dark green plastic with a black screw-on cap. The bottle features a minimalist design with a matte finish. The front label includes the brand name 'ELVOU' prominently displayed in white text, along with product information indicating it contains Omega 3. The label has a simple geometric design, enhancing the modern aesthetic. The back of the bottle likely contains additional product details, though not visible in the image.
The packaging is a stand-up pouch made from a flexible material, likely plastic or a composite film. It features a smooth surface with a matte finish, predominantly in a dark green color. The pouch has a resealable top, which is typical for flexible packaging, allowing for easy access and closure. The front of the pouch is flat, with no visible fluted layers, indicating it is not corrugated or rigid. The overall shape is rectangular with a slight curve at the bottom, allowing it to stand upright.
The packaging is a green, translucent plastic bottle with a black screw-on lid. The bottle is cylindrical in shape and contains capsules visible through the clear sides. The label wraps around the bottle, featuring a minimalist design with the brand name 'ELVOU' prominently displayed in a bold, modern font. The label includes additional text for product information and ingredients, printed in white against the green background.
The packaging is a cylindrical tube with a smooth, white exterior. The surface is clean and appears to have a matte finish, giving it a premium look. The top is sealed with a flat lid that fits snugly, and the overall construction is sturdy, suggesting high durability. There are no visible flaps or tabs, and the edges are cleanly finished.
About the Brand
Elvou delivers a comprehensive range of scientifically backed supplements and cosmetics, targeting health-conscious consumers with a focus on daily wellness. Their packaging solutions prioritize clarity, durability, and a contemporary aesthetic that reinforces their premium position in the market.
Operating primarily online, Elvou leverages flexible stand-up pouches, translucent plastic supplement bottles, and rigid tubes to align with logistical efficiency and product protection needs. The brand consistently applies minimalist design principles and high-contrast branding elements, ensuring visual consistency across product lines. Their packaging choices balance premium tactile experience with the functional demands of e-commerce distribution.
Key Differentiator: Elvou’s distinct brand identity is reinforced through consistent use of minimalist packaging, bold typography, and a cohesive color palette, setting them apart in a market where visual trust and scientific credibility are critical.
Design System
Visual Style
Typography is bold, sans-serif, and modern, with large white lettering for high contrast against dark green backgrounds. The color palette emphasizes deep greens, white, and occasional accent tones, supporting a clean, science-driven aesthetic.
Brand Identity
The brand identity relies on prominent logo placement, circular iconography, and consistent minimalist layouts. Visual hierarchy is established through large brand names and simple geometric shapes, ensuring strong shelf and digital recognition.
Packaging Design
Material selection favors multilayer flexible films for pouches and PET or HDPE for bottles, prioritizing durability and freshness. Structural design emphasizes resealability, upright display, and tactile quality aligned with premium health products.
User Experience
Design choices support a streamlined customer journey, with clear labeling, intuitive resealable closures, and packaging formats that facilitate storage, repeated use, and a positive first impression, all enhancing perceived value and brand trust.
Company Metrics
Business insights for Elvou based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking premium supplements and cosmetics, primarily in Tier I e-commerce markets across Europe.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Elvou based on industry standards and best practices
Frequently Asked Questions
What packaging formats does Elvou typically use?
Elvou utilizes a mix of flexible stand-up pouches for powders and supplements, translucent plastic bottles for capsules and liquids, and rigid tubes for cosmetics, focusing on resealability and product protection.
How does Elvou’s packaging support product safety during shipping?
Their packaging portfolio leverages durable materials, such as multilayer flexible films and rigid plastics, designed to withstand the rigors of e-commerce logistics and maintain product integrity.
What sustainability practices are evident in Elvou’s packaging?
While Elvou employs some recyclable plastics and flexible packaging that can reduce material usage, most solutions appear to be conventional rather than explicitly eco-friendly, suggesting moderate progress in sustainability.
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