ellesse chile packaging
ellesse chile specializes in sportswear and lifestyle apparel, with a packaging strategy that emphasizes brand visibility and retail-friendly formats. Their packaging leverages bold design elements to reinforce brand identity while maintaining practicality and consumer appeal.
Packaging Portfolio
ellesse chile employs single-layer paperboard folding cartons as the primary packaging solution, optimized for retail display and e-commerce. These cartons often feature a mix of glossy and matte finishes, bold color blocking, and large transparent windows for direct product visibility. The packaging is structurally lightweight yet durable, supporting both shelf impact and logistical efficiency. Branding is consistently integrated via prominent logos, vibrant colors, and clear product labeling, enhancing consumer recognition and aligning with the brand’s activewear positioning.
The packaging is a retail carton designed to hold a three-pack of men's boxers. It features a smooth, flat construction typical of single-layer paperboard. The box has a rectangular shape with clean edges and folds. The front displays a large cut-out window showcasing the product inside, allowing visibility of the boxers. The carton has a glossy finish, enhancing its visual appeal.
The packaging is a folding carton designed to hold a three-pack of men's boxers. It features a smooth, flat construction with clean edges and folds, indicative of single-layer paperboard. The front displays a clear window showcasing the boxers inside, with a colorful design that includes various patterns. The overall shape is rectangular, with a slight depth to accommodate the folded garments.
The packaging is a folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The box is predominantly dark blue with a vibrant color band at the bottom, showcasing a gradient of red and orange. The front displays a large logo and product information in bold, contrasting colors.
The packaging is a folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly white with colorful graphics and text. The design includes a logo and product information, with a glossy finish that enhances visual appeal. The carton has a rectangular shape and is designed for retail display.
The packaging is a flat, rectangular box made of single-layer paperboard. The exterior is predominantly white with a smooth finish, featuring clean edges and precise folds. The box has a printed design that includes various colors and graphics, primarily in orange, red, and blue. The front displays the brand logo prominently at the top, along with product measurements and size options listed clearly. The back includes additional product information and a warning label. The overall appearance is lightweight and retail-friendly.
The packaging is a folding carton designed to hold multiple pairs of cotton stretch briefs. It features a smooth, flat construction without fluted layers, indicative of single-layer paperboard. The box has a clean, precise edge and fold design, with a glossy finish on the front and a matte finish on the sides. The front displays a large logo and product information, while the top has a hanging tab for retail display.
About the Brand
ellesse chile operates within the apparel sector, focusing on athletic-inspired fashion and casual wear. The company utilizes packaging that prioritizes both shelf impact and consumer brand recognition, using high-visibility graphics and robust carton formats.
Their packaging portfolio centers on single-layer paperboard folding cartons, often with glossy finishes and strategically placed windows to display products. The approach balances visual merchandising needs with logistical efficiency, supporting both in-store and e-commerce channels. Each package design aligns closely with ellesse’s sporty, vibrant brand ethos.
Key Differentiator: A significant differentiator is ellesse's consistent integration of bold brand imagery and practical retail display features, ensuring immediate recognition and functional ease for both consumers and retailers.
Design System
Visual Style
The design system uses bold sans-serif typography, a palette dominated by white, navy blue, orange, and red, and a clean, modern aesthetic. High contrast and geometric elements reinforce the sporty visual language.
Brand Identity
Brand identity is driven by prominent logo placement, consistent use of the ellesse color scheme, and clear, legible type. Iconography is minimal, with a focus on the semi-palla logo and straightforward product imagery, resulting in high visual consistency across SKUs.
Packaging Design
Packaging relies on recyclable single-layer paperboard with a preference for folding carton structures. Design philosophy emphasizes shelf visibility, modular sizing for efficient logistics, and easy-to-open formats. Windows and cut-outs are used strategically to display garments while maintaining structural integrity.
User Experience
The packaging experience is designed for visual impact at retail and an intuitive unboxing process for e-commerce customers. Clear labeling, tactile finishes, and product windows support a positive customer journey, reinforcing brand trust and recognition at every touchpoint.
Company Metrics
Business insights for ellesse chile based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Fashion-conscious consumers, athletes, and sports enthusiasts seeking stylish sportswear and casual apparel in the Chilean and broader South American markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for ellesse chile based on industry standards and best practices
Frequently Asked Questions
What types of packaging does ellesse chile use for its apparel products?
ellesse chile primarily uses single-layer paperboard folding cartons, often featuring glossy finishes, clear windows for product visibility, and high-impact brand graphics tailored for both retail and e-commerce environments.
How does ellesse chile’s packaging support its brand identity?
Packaging consistently incorporates the ellesse logo, signature color palettes, and bold typography, maintaining strong alignment with the brand’s sporty and youthful image while enhancing shelf presence.
Does ellesse chile incorporate sustainability practices in its packaging?
While carton packaging is inherently recyclable, there is limited evidence of advanced sustainability initiatives such as the use of recycled materials or eco-certifications, indicating moderate progress in sustainable packaging.
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