Element Brand packaging
Element Brand, a prominent European sports apparel company, employs a data-driven packaging strategy featuring branded carton and corrugated boxes alongside retail tags. Their approach emphasizes durability, visual consistency, and brand differentiation within the activewear and skate sports market.
Packaging Portfolio
Element Brand leverages a packaging portfolio dominated by single-layer carton boxes for retail and corrugated fiberboard boxes for shipping. Both formats feature minimalistic, kraft brown aesthetics with high-contrast branding including logos and product details. Hang tags and retail bands further reinforce brand identity at the product level. Packaging structures are optimized for both display and transit, balancing visual appeal with protection, while material choices indicate a focus on recyclability and cost efficiency.
The packaging consists of a flat, smooth, single-layer paperboard carton that is primarily kraft colored. It features clean edges and precise folds, indicative of a folding carton. The package contains a pair of jeans and a belt, secured with a band around the jeans. The overall appearance is neat and organized, suitable for retail display.
The packaging is a rectangular folding carton made of single-layer paperboard. It features a smooth, flat construction without any visible fluted layers, characteristic of carton boxes. The exterior is predominantly kraft brown, with a glossy finish on the printed elements. The box has clean edges and precise folds, indicating a well-constructed design. The front displays a large graphic of a shoe, along with product details and size information, printed in black and white.
The packaging consists of a hang tag attached to a product. The tag is rectangular with a smooth, flat construction, made from a sturdy paperboard material. It features a hole at the top for a string attachment, allowing it to be hung from the product. The tag is printed with a combination of colors, including green and black, and includes text and a logo. The edges are clean and precise, indicating a well-finished product.
The packaging is a corrugated box with visible fluted layers when viewed from the side. The exterior is a kraft brown color, typical for shipping boxes, and it shows signs of wear from handling, including slight crushing at the edges. The box is constructed with a sturdy design suitable for shipping heavier items.
The packaging is a flat, rectangular box made from single-layer paperboard. It has a smooth, flat construction without any visible fluted layers. The box is primarily brown with a matte finish, featuring a large black logo on the top. The edges are clean and precise, indicating a well-constructed folding carton. There is a small circular hole on one side, likely for easy access or ventilation. The overall appearance is lightweight and suitable for retail display.
About the Brand
Element Brand specializes in sports and skate apparel, leveraging a direct-to-consumer model to serve active lifestyle consumers primarily in France and Europe. Their product range is complemented by a well-defined packaging system that aligns with the brand’s emphasis on quality and performance.
The company integrates robust e-commerce operations with physical retail, supporting both high-volume shipping and in-store presentation needs. Packaging choices reflect an understanding of logistics demands and consumer expectations for branded, visually cohesive experiences. With a workforce of 51-200 and monthly revenue nearing $1M, Element Brand demonstrates operational maturity in both production and customer engagement, including packaging execution.
Key Differentiator: Element Brand's packaging is distinguished by its consistent brand integration across formats and its tailored approach for both retail and shipping, targeting the needs of niche sports and skatewear consumers.
Design System
Visual Style
Typography is modern and sans-serif, supporting a clean, legible look. The color palette favors kraft brown, black, and white, complemented by occasional earth tones to reflect an outdoor, active aesthetic.
Brand Identity
Consistent use of the Element Brand logo and brand name across all packaging elements; iconography is minimal but bold, ensuring immediate brand recognition. Visual consistency is maintained through repetition of logo placement and uniform design motifs.
Packaging Design
Material choices prioritize single-layer paperboard and corrugated fiberboard for strength, recyclability, and cost-control. Structural design emphasizes flat, rectangular formats with precise folds, suitable for both retail display and secure shipping.
User Experience
Packaging design supports the customer journey by delivering a cohesive brand experience from unboxing to product use. Clear labeling, tactile materials, and organized presentation contribute to positive emotional engagement and reinforce brand loyalty.
Company Metrics
Business insights for Element Brand based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Active lifestyle consumers, sports and skate enthusiasts, primarily in Europe with a strong presence in France, aged 18-35 seeking high-quality, branded apparel and accessories.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Element Brand based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Element Brand utilize?
Element Brand primarily uses single-layer carton boxes for retail, corrugated boxes for shipping, and branded hang tags for product identification. All formats showcase strong brand elements and are constructed for both durability and presentation.
How sustainable are Element Brand’s packaging practices?
Element Brand's primary use of paperboard and corrugated fiberboard, both widely recyclable, supports moderate sustainability performance. However, the lack of explicit information on recycled content or sustainable sourcing suggests room for improvement relative to best-in-class practices.
How does packaging support the Element Brand customer experience?
Element Brand's packaging enhances the customer journey through clean design, consistent branding, and secure product presentation, all contributing to a positive unboxing experience and brand recall.
Discover other Apparel companies
Explore more companies in the apparel industry and their packaging strategies
Compressport International
Apparel
Compressport International specializes in high-end compression garments and sports accessories designed for athletes. Founded in 2008 and based in Geneva, Switzerland, the company caters to the needs of trail runners, triathletes, and other fitness enthusiasts.
Sneakers ER
Apparel
Sneakers ER is a retailer specializing in premium sneaker care products, including cleaners and protectors. They offer a variety of products designed to maintain and enhance the longevity of sneakers.
SUICOKE JAPAN
Apparel
SUICOKE specializes in high-quality footwear and apparel, focusing on unique designs and comfort. The brand is recognized for its innovative sandals and commitment to quality craftsmanship.