EHPLabs packaging
EHPLabs is a direct-to-consumer health supplement company specializing in weight loss and protein products. Their packaging strategy combines sturdy cylindrical containers and custom retail cartons, emphasizing brand visibility, product security, and shelf appeal.
Packaging Portfolio
EHPLabs employs a combination of rigid plastic supplement containers and custom-printed carton boxes, optimized for both direct-to-consumer shipping and retail display. The rigid cylindrical containers, typically with screw-on lids, offer high impact resistance and product integrity, while glossy paperboard cartons provide a premium unboxing experience and retail shelf appeal. The packaging consistently incorporates vivid color palettes, bold typography, and prominent branding elements to enhance consumer recognition. Material selection balances durability and cost efficiency, with moderate incorporation of recyclable paperboard for secondary packaging.
The packaging is a cylindrical container with a screw-on lid. It features a glossy finish and a predominantly white background with vibrant orange and blue accents. The front label prominently displays the product name 'OXYSHRED' in bold, stylized font, along with 'ULTRA CONCENTRATION' and the flavor 'MANDARIN TWIST'. The container has a clean and modern design, with a focus on clarity and visibility of product information.
The packaging consists of three distinct containers, each with a cylindrical shape. The containers are primarily made of white paperboard with a smooth finish. Each container features a clean design with vibrant colors and clear graphics. The labels are printed with bold fonts and include product names, flavors, and nutritional information. The overall appearance is sleek and modern, suitable for retail display.
The packaging consists of a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly white with colorful graphics and branding elements. The edges are clean and precise, typical of retail packaging. The design includes vibrant colors and bold fonts, showcasing product information and promotional elements. There are no visible signs of wear or damage, indicating it is in new condition.
The packaging consists of three distinct containers, each with a cylindrical shape typical for supplement products. The containers are made of thick plastic, providing a sturdy and durable feel. The primary colors are white and purple, with vibrant graphics and text prominently displayed on the front. Each container has a screw-on lid, ensuring a secure closure. The labels feature a glossy finish, enhancing the visual appeal. The containers are designed to be stackable, with a consistent diameter across the products.
The packaging consists of two cylindrical containers, each with a smooth, flat construction. The containers are made of white paperboard with a glossy finish, showcasing vibrant graphics. The top of each container has a rounded edge, and there are clear, precise folds at the seams. The containers are designed for retail display, featuring a clean and modern aesthetic.
About the Brand
EHPLabs delivers a diverse portfolio of nutritional supplements, targeting fitness enthusiasts and health-focused consumers through a robust e-commerce model. Their packaging approach leverages high-impact graphics, rigid plastic containers, and retail-oriented carton boxes to maintain product integrity and brand recognition throughout the supply chain.
With a focus on quality and scientific credibility, EHPLabs utilizes packaging formats that balance protection, visual differentiation, and consumer experience. The brand’s containers and cartons feature consistent branding elements, color coding, and prominent labeling, supporting both retail and direct shipping scenarios. This strategy also enables efficient stacking and storage while maximizing shelf presence and consumer engagement at unboxing.
Key Differentiator: EHPLabs distinguishes itself through its integration of high-impact, visually consistent packaging with a strong digital-first, community-driven brand strategy, optimizing both consumer engagement and supply chain efficiency.
Design System
Visual Style
Bold sans-serif typography, high-contrast color palettes (primarily white, purple, blue, and accent colors), and a visually dynamic, modern aesthetic. Product information is presented with clear hierarchy and strong color segmentation.
Brand Identity
Consistent logo placement, use of signature EHPLabs icons and badges, and uniform branding across all packaging touchpoints. Visual consistency is maintained through repetitive use of color schemes and typographic styles.
Packaging Design
Primary materials include thick-walled plastic for core supplement containers and single-layer, glossy paperboard for cartons. Structural design emphasizes secure closures, stackability, and tamper resistance, with an eye toward retail shelf presence and direct shipping robustness.
User Experience
Packaging design prioritizes ease of opening, clear product identification, and a visually engaging unboxing journey that aligns with the brand’s fitness-focused community ethos. Consistent labeling, flavor coding, and ergonomic container shapes support intuitive product use and reinforce brand trust.
Company Metrics
Business insights for EHPLabs based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Fitness enthusiasts, weight management consumers, and individuals seeking science-backed nutritional supplements, primarily in North America and Australia, purchasing online via D2C channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for EHPLabs based on industry standards and best practices
Frequently Asked Questions
What types of packaging does EHPLabs use for their supplements?
EHPLabs primarily utilizes rigid plastic cylindrical containers and custom-designed retail carton boxes. These materials are selected for durability, product protection, and enhanced shelf appeal, with branding elements consistently applied across all formats.
How does EHPLabs ensure product safety during shipping?
Packaging structures are designed for secure closure and impact resistance, minimizing damage during transit. Rigid containers and robust cartons provide effective protection against moisture, tampering, and physical impacts.
Is sustainability a focus in EHPLabs' packaging strategy?
Sustainability is present through the use of recyclable paperboard in carton boxes, though plastic containers are still predominant. There is moderate emphasis on eco-friendly materials, with some room for further improvement in sustainable practices.
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