Efamol packaging
Efamol specializes in scientifically validated omega fatty acid supplements with a consistent focus on high-quality, research-driven formulations. Their packaging strategy utilizes branded carton boxes and glass bottles, emphasizing product integrity, consumer trust, and clear communication of health benefits.
Packaging Portfolio
Efamol’s packaging portfolio is characterized by the consistent use of single-wall folding carton boxes paired with dark blue glass bottles. The cartons feature a mix of matte and glossy finishes, precise die-cuts, and secure tuck-top closures for tamper evidence. Carton graphics use high-contrast color blocking and bold typography to reinforce product differentiation and regulatory compliance. Glass bottles are selected for product stability, especially for oil-based supplements, while metallic and plastic lids provide additional sealing integrity.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a rectangular shape with clean, precise edges and folds. The exterior is predominantly white with a blue and yellow design, showcasing the product name and brand prominently. The surface has a matte finish, giving it a premium feel. The box has a tuck-top closure and is designed for retail display, with no visible signs of wear or damage.
The packaging consists of a retail carton and a glass bottle. The carton is made of smooth, flat paperboard with clean edges and folds. It features a colorful design with a glossy finish, prominently displaying the brand name 'Efamol' and product information. The bottle is a dark blue glass with a screw-on lid, containing capsules. The carton has a rectangular shape with a top flap and a bottom tuck closure.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a rectangular shape with clean edges and precise folds. The exterior is predominantly white with colorful accents, including blue and green elements. The front displays the product name 'Efamol Active Memory' in bold, prominent font, along with supportive text regarding brain function. The sides include additional information about the product benefits and a visual representation of the capsules. The overall finish appears to be matte with some glossy highlights.
The packaging consists of a folding carton that houses a liquid bottle. The carton is primarily white with blue text and graphics. It features a clean, flat construction with precise edges and folds, indicative of single-layer paperboard. The front displays the product name 'Efamol Brain Formula Liquid' prominently, along with dosage information. The design includes a water droplet graphic, suggesting the liquid nature of the product. The carton has a glossy finish, enhancing visual appeal.
The packaging consists of a retail carton box that houses a blue glass bottle of capsules. The carton is made of smooth, flat paperboard with clean edges and folds, featuring a glossy finish. The front displays a large logo and product name in bold fonts, with additional text highlighting features and benefits. The carton has a rectangular shape and is designed to stand upright. The bottle is cylindrical with a metallic gold lid, showcasing the capsules inside.
The packaging consists of a folding carton box and a glass bottle. The carton is rectangular with smooth, flat construction, featuring clean edges and folds. It is predominantly yellow with blue accents, displaying product information and branding clearly. The bottle is a dark blue glass with a round shape, containing soft gel capsules visible through the transparent section of the lid.
About the Brand
Efamol delivers omega supplements targeted at brain, skin, and overall wellness, employing a direct-to-consumer business model anchored in scientific credibility. Their packaging approach leverages printed folding cartons paired with glass bottles, providing both product protection and strong shelf presence.
Founded in 1977, Efamol operates within the health sector, emphasizing traceable sourcing, extensive research, and third-party quality testing. Packaging is designed for both functional protection and clear communication, with consistent branding across multiple product lines. This ensures a standardized customer experience while supporting regulatory compliance and consumer trust.
Key Differentiator: Efamol’s key differentiator is its integration of scientific research with transparent, traceable packaging, supporting both brand credibility and customer confidence.
Design System
Visual Style
Clean, clinical typography with sans-serif fonts, a palette dominated by blue, yellow, and white, and a preference for high-contrast layouts. Visual hierarchy is established through bold headers and structured information blocks.
Brand Identity
Consistent use of the Efamol logo across all packaging, accompanied by standardized iconography for health claims and certifications. Visual consistency is maintained through uniform color schemes and graphic motifs.
Packaging Design
Material selection prioritizes recyclable paperboard for cartons and inert glass for primary packaging, with a structural philosophy focused on product protection and shelf presence. Closures are secure, supporting both logistics and consumer safety.
User Experience
Packaging is engineered for straightforward unboxing, clear information delivery, and reassurance of product authenticity. Design choices facilitate a positive customer journey from retail shelf to home use, supporting both brand trust and regulatory confidence.
Company Metrics
Business insights for Efamol based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Efamol targets health-conscious consumers seeking scientifically validated omega supplements, including adults, seniors, and parents purchasing for children, primarily in Tier I markets such as the UK.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Efamol based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Efamol use for its supplements?
Efamol primarily uses retail folding carton boxes combined with dark blue glass bottles, optimizing for product protection, visual consistency, and shelf appeal across its omega supplement range.
How does Efamol’s packaging contribute to product quality and safety?
The use of glass bottles and robust carton packaging enhances product stability, limits light exposure, and reduces contamination risk, ensuring supplements maintain efficacy throughout their shelf life.
Is Efamol’s packaging environmentally sustainable?
Efamol’s packaging uses recyclable paperboard for cartons and glass for bottles, both of which are widely recyclable. However, the use of glossy finishes and metallic lids may impact full recyclability.
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