Dr. Scheller packaging
Dr. Scheller specializes in natural and medical skincare solutions for mature skin, leveraging a pharmacist-founded heritage. Their packaging strategy employs a combination of folding carton boxes and rigid glass jars, designed to balance premium shelf appeal, product protection, and sustainability commitments.
Packaging Portfolio
Dr. Scheller’s packaging portfolio is characterized by the use of single-layer folding carton boxes for outer retail display and robust glass jars and dropper bottles for direct product containment. The cartons employ glossy finishes and precise structural folds to enhance shelf impact and facilitate efficient stacking, while glass containers provide superior product protection and a premium tactile experience. All packaging is designed for recyclability, with clear labeling and consistent branding to support both in-store and e-commerce channels. The strategic combination of rigid and flexible formats ensures optimal balance between product safety, visual differentiation, and environmental responsibility.
The packaging consists of a folding carton with a smooth, flat construction. The exterior is primarily white with colorful graphics and text. The edges are clean and precise, indicating high-quality paperboard. The box features a top flap that folds down to close, and the sides are adorned with product information and branding elements.
The packaging consists of three cosmetic jars and a dropper bottle, all prominently displayed on a textured stone surface. Each jar has a thick, sturdy construction typical of rigid boxes, with a matte black finish and a white label. The labels feature clear, bold text indicating the product type and brand. The dropper bottle has a similar design, maintaining consistency with the jars. The overall arrangement is visually appealing, emphasizing the premium nature of the products.
The packaging is a folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly pink with a glossy finish, showcasing vibrant graphics and text. The top flap has a slight overhang, and the carton is designed to open from the top. The sides display product information and branding elements, including a logo and product description.
The packaging consists of a sturdy, thick-walled jar with a dark brown glass body and a black lid. The jar features a smooth surface with a glossy finish, giving it a premium appearance. The label is prominently displayed on the front, featuring a white background with blue and black text. The overall shape is cylindrical, typical for cosmetic products.
The packaging is a small, square folding carton with a smooth, flat construction. It features clean edges and precise folds, indicative of a single-layer paperboard design. The exterior is primarily a combination of pink and brown colors, with a glossy finish that enhances visual appeal. The front displays the product name and brand prominently, with additional text regarding its benefits. The sides and back contain further product information and branding elements.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth, flat construction without any fluted layers. The box is predominantly pink with a glossy finish, displaying vibrant graphics and text. The front showcases the product name 'DR. SCHELLER' prominently, along with a description of the product's purpose. The edges are clean and precise, indicating a well-constructed design. The top of the box has a tuck flap closure, and there are no visible signs of wear or damage.
About the Brand
Dr. Scheller is a German skincare company focusing on plant-based, scientifically-formulated products for aging and sensitive skin. Their packaging approach emphasizes brand consistency, using recyclable carton boxes and robust glass jars to reinforce product quality and eco-conscious positioning.
Founded in 1986, Dr. Scheller integrates traditional herbal knowledge with modern dermocosmetic standards. The brand employs packaging that aligns with consumer expectations for premium beauty products, prioritizing clear labeling, strong visual identity, and sustainable material choices. Their direct-to-consumer model allows control over packaging presentation and customer experience, supporting both retail visibility and e-commerce logistics.
Key Differentiator: Dr. Scheller stands out for its pharmacist-led heritage, focus on natural ingredients, and a comprehensive packaging system that merges premium aesthetics with sustainability.
Design System
Visual Style
The brand employs modern sans-serif typography with high readability and a color palette centered on pinks, browns, and whites, complemented by occasional accent colors for product differentiation. The overall aesthetic is clean, clinical, and nature-inspired, aligning with both medical and botanical themes.
Brand Identity
Brand elements include a prominent DR. SCHELLER logo, strong use of product names and key benefits, and consistent label layouts across SKUs. Iconography is minimal, focusing on certification marks and ingredient highlights, ensuring visual consistency across all packaging formats.
Packaging Design
Material selection prioritizes recyclable paperboard for outer cartons and thick-walled glass for jars and bottles. Structural design emphasizes durability, clean folds, and tamper-evident closures. The approach balances tactile quality with material efficiency to reinforce a premium, sustainable brand position.
User Experience
The packaging design supports a positive customer journey by delivering strong shelf presence, clear product communication, and a satisfying unboxing process. Accessibility and ease of use are considered, with packaging formats optimized for both in-store and home delivery experiences.
Company Metrics
Business insights for Dr. Scheller based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Environmentally-conscious, health-oriented consumers seeking premium natural skincare solutions, with a focus on mature and sensitive skin demographics in the DACH region and broader EU market.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Dr. Scheller based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Dr. Scheller primarily use?
Dr. Scheller primarily utilizes single-layer paperboard folding cartons and thick-walled glass jars with plastic lids, chosen for their recyclability, product protection, and premium appearance.
How does Dr. Scheller address sustainability in its packaging?
The company prioritizes recyclable materials, minimizes unnecessary packaging, and integrates eco-conscious design elements, such as glass containers and FSC-certified paperboard, to lower environmental impact.
What is the visual strategy behind Dr. Scheller's packaging?
The packaging features clean typography, consistent color schemes (notably pink, brown, and white), and bold branding to provide clear product differentiation and reinforce a premium, natural image.
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