DIRTEA packaging
DIRTEA specializes in functional mushroom health supplements, with a product portfolio centered on gummies and powders developed in collaboration with neuroscientists. The brand employs modern, custom packaging solutions that prioritize premium presentation, user experience, and sustainability.
Packaging Portfolio
DIRTEA's packaging portfolio is comprised primarily of custom folding carton boxes for multipack presentation and individual cylindrical containers in metal or high-quality plastic for powders and gummies. The use of matte finishes, pastel color-coding, and precise structural engineering supports both product protection and shelf appeal. Each packaging format includes prominent branding, dosage information, and QR codes for digital engagement. Material selection emphasizes recyclability and premium tactile experience, while internal structures are engineered for secure transit and organized display.
The packaging is a small, square folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is a light lavender color with a matte finish, giving it a soft and premium appearance. The top flap is slightly larger, allowing for easy opening. The carton is designed to hold a small product, likely a food or supplement item.
The packaging consists of a folding carton that is designed to hold four cylindrical containers of gummies. The exterior is smooth and features a two-tone color scheme, with a light beige outer layer and a dark blue interior. The carton has clean, precise edges and folds, indicative of high-quality paperboard construction. The top flaps open to reveal the contents, and the interior is designed to securely hold the cylindrical containers in place.
The packaging is a folding carton box with a smooth, flat construction. It features a clean design with a matte finish. The box is opened at the top, revealing four cylindrical containers inside, each in different pastel colors. The interior of the box is a light beige color, while the exterior is a deep navy blue. The box has a simple, elegant design with the text 'EVERY DAY. ELEVATED.' printed inside the lid and the brand name 'DIRTEA' prominently displayed on the front of the box.
The image features a collection of cylindrical containers with screw-on lids, varying in color and labeled with product names and descriptions. Each container has a matte finish with a smooth surface, showcasing a modern and minimalist design. The labels are prominently displayed, featuring bold typography and a clean layout, emphasizing the brand name 'DIRTEA' and product benefits.
The packaging is a folding carton box with a smooth, flat construction. It features a two-piece design with a top flap that opens to reveal compartments for six individual containers of functional mushrooms. The exterior is predominantly navy blue with a matte finish, while the interior is a lighter beige color. The edges are clean and precise, indicating high-quality manufacturing. The box has a QR code printed inside along with marketing text promoting the product's benefits.
The packaging consists of cylindrical metal canisters, each with a smooth surface and a matte finish. The canisters are color-coded, with each one featuring a different pastel hue. The top of each canister is flat and has a slight lip, suggesting a screw-on or pop-off lid. The labels are printed directly on the metal surface, providing a clean and modern aesthetic.
About the Brand
DIRTEA delivers functional, mushroom-based health products aimed at cognitive and physical wellness through a direct-to-consumer e-commerce model. Their packaging reflects a commitment to both brand aesthetics and consumer experience, utilizing custom-designed cartons and canisters tailored for protection and presentation.
The company's packaging approach leverages high-quality folding carton boxes and cylindrical metal containers with matte finishes and precise branding. DIRTEA’s emphasis on design consistency, clear labeling, and sustainability is evident in their use of recyclable materials and minimalistic visual language. Packaging not only provides robust product protection but also supports premium positioning within the health supplement market.
Key Differentiator: DIRTEA’s key differentiator is the integration of neuroscientific expertise in product development, paired with packaging that merges clinical credibility, premium aesthetics, and sustainability.
Design System
Visual Style
Contemporary minimalism with bold sans-serif typography, a palette dominated by navy blue, beige, and pastel hues, and consistent use of matte finishes for a premium tactile effect.
Brand Identity
Brand logo 'DIRTEA' is featured prominently across all packaging surfaces, supported by clear iconography and tagline ('EVERY DAY. ELEVATED.') for brand reinforcement. Visual consistency is maintained through uniform color schemes and typographic hierarchy.
Packaging Design
Material choices center on recyclable paperboard for cartons and metal for canisters, with a structural focus on clean lines, compartmentalized interiors, and robust product containment. Design philosophy prioritizes sustainability, protection, and visual impact.
User Experience
Packaging is engineered for a high-impact unboxing sequence, with layered reveals, clear product access, and integrated messaging to guide the customer journey. The design supports both practical usability and emotional brand connection.
Company Metrics
Business insights for DIRTEA based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking scientifically-formulated, natural supplements for cognitive and physical performance, with an emphasis on premium, sustainable product presentation.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for DIRTEA based on industry standards and best practices
Frequently Asked Questions
What packaging formats does DIRTEA use for their products?
DIRTEA utilizes folding carton boxes for multipacks and retail display, along with cylindrical metal and plastic containers for individual product units, all featuring custom branding and design.
How does DIRTEA address sustainability in its packaging?
DIRTEA incorporates recyclable paperboard, metal canisters, and minimalist packaging structures to reduce environmental impact, aligning with vegan and eco-conscious brand values.
What is the focus of DIRTEA's packaging design?
The design emphasizes modern minimalism, premium matte finishes, and color-coding for product differentiation, with a strong focus on consumer unboxing experience and brand consistency.
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