Cytoplan Ltd packaging
Cytoplan Ltd specializes in health and nutritional supplements, delivering evidence-based products to the UK market. Their packaging strategy utilizes branded carton boxes and rigid glass bottles to enhance product integrity, consumer trust, and brand differentiation.
Packaging Portfolio
Cytoplan Ltd’s packaging solutions are centered on single-layer folding carton boxes for retail and e-commerce display, paired with rigid glass bottles for primary product containment. The cartons employ precision folds, tuck-tab closures, and a glossy printed finish for enhanced shelf appeal and brand consistency. Glass bottles provide robust barrier protection and tamper-evident security, suitable for the supplement category. Labeling is comprehensive, featuring detailed product, ingredient, and usage information to comply with regulatory requirements and support consumer education. The overall system balances presentation, protection, and environmental considerations, leveraging widely recyclable substrates.
The packaging is a flat, rectangular folding carton made of single-layer paperboard. It features smooth, clean edges and precise folds, typical of retail packaging. The exterior is predominantly white with colorful graphics and text, providing a bright and appealing appearance. The carton is designed to hold 60 vegan capsules and includes product information, ingredient details, and usage instructions. The overall design is informative and visually engaging.
The packaging consists of a cylindrical bottle made of dark amber glass with a white label. The label features a clean design with a prominent logo, product name, and additional information. The bottle has a screw-on cap, which is typical for supplement containers. The label has a matte finish, and the text is printed in various colors, including green and blue, which are consistent with health and wellness branding.
The packaging is a retail carton box designed to hold multiple products. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The box has a clean, precise design with sharp edges and folds, typical of folding cartons. It is predominantly white with colorful graphics and branding elements printed on it, creating an appealing retail presentation. The surface appears to have a glossy finish, enhancing the visual appeal of the printed graphics. The box is designed to be opened from the top, likely using tuck tabs for closure, ensuring easy access to the products inside. The overall shape is rectangular, optimized for shelf display.
The packaging is a flat, rectangular folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly white with colorful graphics and text. The front displays the product name 'VITAMIN B12 SUBLINGUAL' prominently, along with the brand name 'CYTOPLAN' in a larger font. The back includes detailed product information, ingredient list, and usage instructions. The carton has a glossy finish, enhancing its visual appeal.
The packaging is a flat, single-layer paperboard carton designed for retail display. It features a smooth, white surface with clean edges and precise folds. The front displays product information and nutritional details in a clear, organized manner. The overall appearance is lightweight and suitable for shelf presentation.
The packaging consists of individual glass bottles with screw-on lids, each containing dietary supplements. The bottles are cylindrical with a smooth surface and a clear or frosted finish. They feature a label that wraps around the body, displaying product information and branding elements. The labels are predominantly white with green accents, indicating a clean and health-focused design. Each bottle has a tamper-evident seal under the lid, ensuring product safety.
About the Brand
Cytoplan Ltd is a UK-based provider of vitamins and nutritional supplements with a direct-to-consumer business model. The company is recognized for prioritizing product quality, customer trust, and evidence-based formulations. Their packaging solutions are closely aligned with their brand values, employing clearly branded, retail-ready carton boxes and rigid glass bottles for both product presentation and protection.
With over 19,000 verified customer reviews and a 4.9 out of 5 satisfaction rating, Cytoplan demonstrates a strong emphasis on both product and packaging quality. Their approach to packaging leverages clean design, clear information, and high-visibility branding to support shelf presence and customer confidence. The use of glass bottles and recyclable cartons indicates an awareness of sustainability, although further transparency on eco initiatives would strengthen their environmental positioning.
Key Differentiator: Cytoplan's unique value lies in its integration of scientific credibility, high customer satisfaction, and a consistent, informative packaging system that reinforces its evidence-based brand positioning.
Design System
Visual Style
Clean and modern typography with sans-serif fonts, a predominantly white color palette accented with greens and blues, and high-contrast labeling to support clarity and readability. Consistent use of color and whitespace ensures a clinical yet approachable aesthetic.
Brand Identity
Prominent Cytoplan logo usage across all packaging, standardized iconography for key product benefits, and strict adherence to a unified visual hierarchy. Visual consistency is maintained through cohesive color application and consistent placement of brand and product information.
Packaging Design
Material choices prioritize single-layer paperboard for cartons and glass for bottles, emphasizing recyclability and product protection. Structural design focuses on ease of opening, tamper evidence, and retail display optimization. Packaging graphics reinforce brand trust and product transparency.
User Experience
The design system guides users through a clear, informative journey from unboxing to product use, leveraging readable labeling, comprehensive product details, and tactile packaging finishes that support both e-commerce fulfillment and retail presentation.
Company Metrics
Business insights for Cytoplan Ltd based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in the UK seeking evidence-based, high-quality nutritional supplements, primarily via direct-to-consumer online channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Cytoplan Ltd based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Cytoplan Ltd primarily use?
Cytoplan primarily utilizes single-layer paperboard folding cartons for outer packaging and glass bottles with tamper-evident closures for supplements, combining product protection with strong brand visibility.
How does Cytoplan address sustainability in its packaging?
Cytoplan employs recyclable carton board and glass containers, both of which are widely accepted in recycling streams in the UK. However, specific data on recycled content or broader eco-initiatives is not publicly disclosed.
How secure is Cytoplan's packaging for e-commerce shipping?
The combination of rigid glass bottles and robust folding cartons provides good protection against breakage and contamination, making the packaging suitable for direct-to-consumer logistics.
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