Cubitts packaging
Cubitts is a contemporary eyewear brand specializing in bespoke spectacles and sunglasses. Their packaging strategy incorporates minimalist, premium carton formats using kraft paperboard and gold foil accents, emphasizing sustainability and brand consistency.
Packaging Portfolio
Cubitts employs a portfolio of carton-based packaging solutions, predominantly utilizing single-layer kraft paperboard for outer retail cartons and rigid chipboard for inner protective boxes. The structures are flat-folding and precisely constructed, supporting both efficient storage and strong visual presentation. The use of matte finishes, gold foil branding, and minimalist layouts ensures brand consistency and a premium tactile experience. Informational brochures and artist-designed cleaning cloths supplement the packaging suite, reinforcing both educational value and aesthetic appeal.
The packaging is a folding carton with a smooth, flat construction. It features a kraft brown exterior with a clean design. The box opens from the top and has a snug fit for the contents inside. The interior is also kraft-colored, maintaining a consistent aesthetic. The box has a simple, elegant appearance with a minimalistic design.
The packaging consists of multiple flat, smooth boxes made from a single layer of kraft paperboard. The boxes are rectangular in shape with clean, precise edges and folds. The surface is a natural kraft color, giving it an organic and minimalist appearance. The boxes feature a matte finish, enhancing the tactile quality of the paper. The branding is prominently displayed in gold foil lettering, which contrasts elegantly with the kraft background.
The packaging consists of several flat, smooth, single-layer paperboard items. The primary color is a kraft brown, giving it a natural, minimalist aesthetic. The items include a larger flat carton, smaller folded brochures, and a few rectangular cards, all featuring a consistent design. The edges are clean and precise, indicative of high-quality folding carton construction. The surface is matte with a slight texture, enhancing the tactile experience.
The packaging consists of several flat, smooth, and folded paperboard elements, primarily in a kraft color. The items include a stack of flat cards, a small box, and a folded booklet-like structure. The edges are clean and precise, indicative of high-quality paperboard construction. The surface appears matte with a slight texture, and there are gold foil accents on the branding, which adds a premium touch.
The packaging consists of a smooth, flat construction with a single-layer paperboard that appears to be a light kraft color. The edges are clean and precise, indicating a well-constructed folding carton. The packaging is designed to stand upright, showcasing a sleek and minimalistic design. The top features a gold clip, adding a touch of elegance. The overall shape is elongated and rectangular, suitable for holding items like eyewear or accessories.
The packaging consists of a brown kraft folding carton that opens at the top with two flaps. The exterior features a simple, clean design with the text 'SPECTACLE MAKERS KING'S CROSS, LONDON' printed in a dark color. Inside, there is a black rigid box that appears to hold spectacles, indicating a premium product. The inner box has a smooth finish and is likely made of chipboard, providing a sturdy and luxurious feel.
About the Brand
Cubitts delivers high-quality eyewear with a focus on craftsmanship, personalization, and sustainability. Their direct-to-consumer model leverages both online and physical retail channels, with packaging designed to reinforce a premium, minimalist brand image.
The brand's packaging approach centers on recyclable kraft board structures, elegantly finished with gold foil branding and precise folding techniques. Cubitts integrates packaging as an extension of its design philosophy, ensuring high perceived value at every touchpoint, from unboxing through product protection. The company’s repair services and use of artist-designed accessories further reinforce its commitment to sustainability and unique customer experience.
Key Differentiator: Cubitts distinguishes itself through cohesive, sustainable packaging that aligns with its minimalist brand identity and bespoke product offering.
Design System
Visual Style
The visual design style prioritizes minimalist typography—typically sans-serif, in bold uppercase—paired with a restrained kraft brown palette and gold foil accents for contrast. Surfaces are matte, emphasizing tactile quality and visual simplicity.
Brand Identity
Logo usage features prominently, with the 'CUBITTS' name displayed in gold foil on primary packaging elements. Iconography is minimal, focusing on clarity and consistency across all touchpoints to reinforce the brand’s high-end positioning.
Packaging Design
Cubitts emphasizes recyclable kraft paperboard and rigid chipboard for structure, reflecting a sustainable and premium approach. Structural designs are clean, with precise folds and snug fits, minimizing material waste and enhancing perceived value.
User Experience
Packaging is designed to create a seamless and memorable customer journey, from initial unboxing through to product retrieval. The combination of tactile finishes, clear branding, and protective features supports both the emotional and practical aspects of the user experience.
Company Metrics
Business insights for Cubitts based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Style-conscious consumers seeking premium, customizable eyewear with a focus on sustainability and design integrity.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Cubitts based on industry standards and best practices
Frequently Asked Questions
What materials does Cubitts use for its eyewear packaging?
Cubitts primarily uses kraft paperboard for its folding cartons, supplemented with gold foil accents and rigid inner boxes for enhanced durability and premium presentation.
How does Cubitts address sustainability in its packaging?
Cubitts focuses on recyclable materials, minimalist design to reduce waste, and repair services to extend product lifecycles, aligning packaging practices with broader sustainability goals.
What is the unboxing experience like for Cubitts customers?
The unboxing experience is characterized by clean, minimalist visuals, tactile matte finishes, and consistent gold foil branding, delivering a premium and memorable first impression.
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