CRLAB packaging
CRLAB is a hair care specialist in the beauty and fitness sector, offering evidence-based products for diverse hair types and conditions. Their packaging strategy utilizes branded, retail-ready carton boxes and cosmetic tubes, aligning with their premium positioning and focus on product presentation.
Packaging Portfolio
CRLAB utilizes folding carton boxes made from single-layer paperboard, typically featuring glossy or matte finishes and precise construction for product protection and retail display. Cosmetic tubes are employed for liquid and cream formulations, offering strong shelf impact and ease of use. Packaging consistently incorporates brand elements such as logos, color-coded accents, and modern typography, ensuring coherence across product lines. The structural design supports both durability during shipping and visual impact in unboxing, balancing retail and e-commerce requirements.
The image features several cosmetic tubes arranged aesthetically. Each tube is cylindrical with a smooth, glossy finish, predominantly white with colored accents. The tubes have a clean design with clear labeling and a flip-top cap. The labels include product names and descriptions, utilizing a modern font. The arrangement is complemented by decorative elements such as small stones and herbs, enhancing the visual appeal.
The packaging consists of several flat, rectangular boxes made from single-layer paperboard. Each box features clean, precise edges and folds, indicative of a folding carton design. The boxes are predominantly white with green and black accents, showcasing a modern and minimalist aesthetic. The surface appears smooth, with a matte finish that enhances the overall appearance. The boxes are stacked neatly, suggesting they are part of a retail display.
The packaging is a folding carton box with a smooth, flat construction. It features a predominantly white exterior with vibrant red accents. The box has clean, precise edges and folds, indicating a well-constructed design. The front displays a large image of the product, along with the product name and brand logo prominently featured. The overall appearance is lightweight and designed for retail display.
The packaging is a flat, smooth, single-layer paperboard box with clean edges and folds. It features a white exterior with a glossy finish, and the interior is likely a similar white paperboard. The box is designed to hold two small tubes of lotion, which are visible through the open flaps. The front of the box has a green accent line and the brand name 'CRLAB' prominently displayed in a bold, modern font.
The packaging consists of several folding cartons, primarily white with a smooth finish. Each box features clean, precise edges and folds, indicative of single-layer paperboard construction. The boxes are designed for retail display, showcasing various product kits. The surface is glossy, enhancing visual appeal. The packaging includes vibrant colors, particularly purple accents, and features the CRLAB logo prominently on the front. The overall design is sleek and modern, suitable for cosmetic or skincare products.
The packaging consists of several retail cartons made from single-layer paperboard. Each box features a smooth, flat construction with clean edges and folds. The boxes are predominantly white with vibrant yellow accents, showcasing a modern design aesthetic. The front of each carton displays product information and branding elements prominently.
About the Brand
CRLAB delivers scientifically formulated hair care solutions, targeting both everyday consumers and those with specific hair concerns. The company's packaging approach emphasizes visual consistency and premium materials, supporting their goal of delivering a high-quality customer experience.
With a lean team and strong e-commerce presence, CRLAB invests in custom folding cartons and cosmetic tubes that prioritize brand visibility and shelf appeal. The use of clean design, glossy finishes, and strategic color accents communicates luxury while maintaining accessibility. Packaging is optimized for retail and online channels, balancing durability with a visually impactful unboxing experience.
Key Differentiator: CRLAB's packaging stands out through its design coherence, extensive branding, and alignment with high-end cosmetic market expectations, supported by effective e-commerce integration.
Design System
Visual Style
Modern sans-serif typography, a predominantly white color palette with vibrant accent colors (yellow, green, purple, red), and a clean, minimalist aesthetic. Glossy and matte finishes are both used to enhance visual appeal.
Brand Identity
Strong logo presence on all packaging components, consistent color accents to differentiate product lines, and uniform layout for product information. Iconography is minimal, focusing on clarity and legibility.
Packaging Design
Material choices prioritize single-layer paperboard for folding cartons and high-grade plastics for tubes. The design philosophy emphasizes clean lines, efficient use of space, and robust structural integrity for both in-store and e-commerce channels.
User Experience
Packaging is designed to deliver a premium unboxing experience, with easy-to-open structures and clear product information. The visual system reinforces brand trust and aids product selection, supporting a seamless customer journey from purchase to use.
Company Metrics
Business insights for CRLAB based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Consumers seeking premium hair care solutions with a focus on quality, efficacy, and branded experience, primarily within the beauty and fitness sector.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for CRLAB based on industry standards and best practices
Frequently Asked Questions
What packaging materials does CRLAB primarily use?
CRLAB predominantly uses single-layer paperboard for folding cartons and high-quality plastic for cosmetic tubes, combining durability with a premium visual presentation.
How does CRLAB's packaging support the brand's premium positioning?
Their packaging features consistent color schemes, prominent logos, and modern typography, ensuring strong brand recognition and a luxurious unboxing experience for consumers.
Is sustainability a focus in CRLAB's packaging?
While recyclable paperboard is utilized, there is limited evidence of advanced sustainable practices such as use of recycled content or eco-certifications, suggesting moderate progress in sustainability.
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