Commel packaging
Commel is a communication agency specializing in web development, graphic design, and digital marketing for SMEs and entrepreneurs. Their packaging approach features professionally branded carton solutions that emphasize visual clarity and consistent brand presentation, supporting their strong focus on client identity.
Packaging Portfolio
Commel’s packaging portfolio is defined by the use of folding carton boxes constructed from single-layer, recyclable paperboard. These cartons are optimized for retail use, with structural features such as window cut-outs and glossy or matte finishes tailored to enhance shelf appeal. Consistent application of brand colors, technical specifications, and product imagery ensures clarity and repeatability across SKUs. The packaging design prioritizes both visual impact and practical information display, supporting efficient logistics and end-user experience.
The packaging is a folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly white with colored accents, showcasing a modern design. The packaging has a glossy finish, enhancing its visual appeal. The front displays a large logo and product image, while the sides contain detailed product information and energy efficiency ratings.
The packaging is a rectangular folding carton made from a single layer of white paperboard. It has clean, precise edges and folds, indicating a lightweight construction suitable for retail use. The surface is smooth with a matte finish, and the box features a printed label on the top with product information and graphics.
The packaging is a folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The box is predominantly white with a blue top and includes a green accent at the bottom. The front displays product information and graphics related to an LED panel, including wattage and color temperature.
The packaging consists of several flat, smooth boxes made from single-layer paperboard. The boxes are predominantly white with blue and green accents. The edges are clean and precise, indicating a well-constructed folding carton. Each box features a front panel that displays product information, including a large image of the LED ceiling lamp and technical specifications. The boxes have a glossy finish, enhancing their visual appeal. The design is consistent across the different sizes, with clear branding elements.
The packaging is a rectangular folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly white with colorful graphics and product information printed on it. The box has a glossy finish, enhancing its visual appeal. The front displays a large image of the product, along with specifications and branding elements.
The packaging is a compact, rectangular folding carton made from a single layer of paperboard. The exterior is predominantly white with colorful graphics and text. The edges are clean and precise, indicating a well-constructed fold. The front features a window cut-out displaying the product inside, and the sides have additional product information and branding elements.
About the Brand
Commel delivers digital solutions including website creation, graphic design, and IT training, with a client base focused on small and medium-sized enterprises in the Val d'Oise region. Their packaging strategy aligns with their branding expertise, utilizing cohesive visual elements and structured carton formats to reinforce product presentation.
The company’s packaging utilizes single-layer paperboard carton boxes with a clean, modern aesthetic and precise construction. Consistent use of their logo, color palette, and product information across all packaging types supports brand recognition and enhances perceived value at the point of sale. The portfolio is optimized for retail visibility, technical information display, and standardized unboxing experiences.
Key Differentiator: Commel’s unique strength lies in the synergy between their visual branding services and packaging execution, resulting in packaging that is not only functionally sound but also strategically aligned with brand communication.
Design System
Visual Style
Modern sans-serif typography, a predominantly white color palette accented with blue and green, and a minimalist, structured layout. The overall approach favors clarity and readability, supporting both marketing and technical communication.
Brand Identity
Frequent and prominent logo placement, standardized iconography for product features, and strict adherence to brand color schemes. Visual consistency is maintained across all packaging formats, reinforcing brand recognition.
Packaging Design
Material selection emphasizes lightweight, recyclable paperboard with a focus on clean folds and precise edges. The structural philosophy centers on compactness, protection, and display efficiency, with options for window cut-outs and finishes tailored to product type.
User Experience
Packaging is designed to facilitate an intuitive unboxing process, immediate brand recognition, and accessible product information. The approach supports a seamless customer journey from retail shelf to end use, reinforcing trust in the brand.
Company Metrics
Business insights for Commel based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Small to medium-sized enterprises (SMEs) and entrepreneurs seeking professional communication, branding, and digital services in the Val d'Oise region and broader French market.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Commel based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Commel primarily use?
Commel primarily uses folding carton boxes made from single-layer paperboard, designed for retail display of electronic devices and printed materials.
How does Commel’s packaging support their branding strategy?
Commel’s packaging consistently incorporates brand logos, color schemes, and product information, ensuring strong brand visibility and alignment with their visual identity standards.
Is sustainability a focus in Commel’s packaging solutions?
Commel’s use of recyclable carton materials indicates a moderate commitment to sustainability, though opportunities exist for further improvement in eco-friendly practices.
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