Cannaray CBD packaging
Cannaray CBD delivers wellness products with a focus on quality, leveraging robust e-commerce distribution and a packaging strategy centered on premium, visually consistent containers and cartons. Their packaging approach emphasizes brand clarity, product protection, and retail shelf visibility within the health supplement sector.
Packaging Portfolio
Cannaray CBD’s packaging portfolio encompasses rigid PET and glass jars for gummies, chipboard-based cylindrical containers, and custom carton boxes for smaller items and sets. The use of dark glass and opaque plastics enhances product preservation, while wide-mouth jars facilitate consumer access. Labels and graphics are digitally printed for clarity and rapid SKU differentiation. The structural formats are chosen for durability during shipping, premium shelf presence, and compliance with supplement regulations, but sustainability initiatives appear limited beyond basic recyclability.
The packaging consists of two dark-colored jars with a glossy finish. Each jar has a wide mouth and a screw-on lid, giving it a sturdy and premium appearance. The jars are filled with round, dark gummies, and are placed on a smooth, light-colored surface. The labels are prominently displayed on the front of each jar, featuring a circular logo and product name.
The packaging consists of a clear plastic jar with a black lid. The jar is cylindrical in shape and holds orange gummy candies. The label on the jar is predominantly white with colorful graphics of orange slices and gummies. The label features the product name 'CANNARAY CBD Gummies' in bold, prominent font, along with dosage information and product description.
The packaging consists of several components: a small black carton box for 'LIP RESCUE', a cylindrical white container for 'HAND RESCUE', and a dark glass bottle for 'CBD'. The carton box has a smooth, flat construction with clean edges and folds, featuring a matte finish. The cylindrical container and glass bottle have a sleek, premium appearance, indicative of high-quality packaging. The overall design is minimalist, focusing on bold typography and a simple color palette.
The packaging is a cylindrical container with a wide mouth, designed for retail display. It features a sturdy construction with thick walls, likely made of chipboard or a similar material. The exterior is smooth with a glossy finish, showcasing vibrant colors and graphics. The lid is a twist-off type, providing easy access to the gummies inside. The overall design is clean and modern, appealing to consumers looking for premium products.
The packaging consists of two dark amber glass jars with black lids, each containing CBD gummies. The jars are cylindrical in shape, featuring a smooth surface with a glossy finish. The labels are printed with vibrant colors, prominently displaying the product name 'Good Night' and dosage information. The jars have a clean and modern aesthetic, appealing to a health-conscious audience.
The packaging is a cylindrical jar made of thick, sturdy material, likely chipboard or a similar rigid material. It features a smooth, glossy surface with a clean, white base color. The lid is also rigid and matches the jar's color. The jar is designed to hold gummies, with a clear view of the contents through the transparent section. The overall construction is premium, indicating durability and a high-quality feel.
About the Brand
Cannaray CBD specializes in CBD-infused oils, gummies, and wellness supplements, targeting health-conscious consumers seeking natural alternatives. Their packaging system employs rigid jars, clear containers, and branded carton boxes designed for both product integrity and strong on-shelf recognition.
The company operates a direct-to-consumer model, integrating subscription options and promotional bundles to drive repeat purchase behavior. Packaging is designed for both e-commerce and retail distribution, with a focus on visual consistency, durability, and ease of use. Materials commonly include PET plastic, glass, and chipboard, balancing product security with consumer appeal. Branding is consistently reinforced through typography, color schemes, and logo placement across all formats.
Key Differentiator: Cannaray CBD differentiates through strict THC-free product assurance, independent lab testing, and a cohesive packaging system that blends premium perception with clear wellness branding.
Design System
Visual Style
The visual style employs clean sans-serif typography, predominantly white and black backgrounds, and accent colors inspired by fruit or wellness cues (e.g., orange, yellow). Label graphics are minimalist, with bold, legible product names and dosage details.
Brand Identity
Logo usage is prominent, placed consistently on the primary display panel alongside product descriptors. Iconography is minimal, focusing instead on color blocking and clear visual hierarchy. Visual consistency is maintained across all packaging types and digital assets.
Packaging Design
Material selection favors PET plastic, glass, and chipboard for rigidity and product safety. Structures prioritize protection (thick-walled jars, secure lids) and consumer usability (easy-open mechanisms), with design choices reflecting a premium wellness brand.
User Experience
The design supports the customer journey by facilitating quick product identification, easy consumption (e.g., wide-mouth jars), and reinforcing trust through clear labeling and lab-tested claims. Unboxing is visually appealing but not highly experiential or interactive, aligning with wellness industry expectations.
Company Metrics
Business insights for Cannaray CBD based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in the UK seeking CBD and wellness supplements, with a strong focus on e-commerce and D2C subscription customers.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Cannaray CBD based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does Cannaray CBD use for its products?
Cannaray CBD utilizes rigid plastic and glass jars, cylindrical chipboard containers, and custom-printed carton boxes. These formats are chosen for product protection, visual brand consistency, and consumer usability.
How does Cannaray CBD address sustainability in its packaging?
Currently, Cannaray CBD focuses on durability and product safety, but there are limited indications of advanced sustainable practices such as recycled content or full recyclability across all formats.
Who are the key decision-makers for packaging at Cannaray CBD?
Packaging decisions are primarily influenced by the Head of Supply Chain, Head of Innovation, and Finance Director, ensuring alignment between sourcing, product development, and cost management.
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