Bruis Store packaging
Bruis Store is an e-commerce retailer specializing in health and wellness supplements, with a primary focus on effervescent tablets. Their packaging strategy leverages retail-ready carton boxes that emphasize product visibility, brand clarity, and convenient consumer access.
Packaging Portfolio
Bruis Store’s packaging portfolio centers on single-layer paperboard folding cartons, optimized for retail and e-commerce distribution. These cartons are consistently constructed with clean folds, tuck-top or gable closures, and vibrant, brand-specific graphics. The visual presentation emphasizes product clarity and shelf appeal, while the material choice provides a balance between lightweight protection and cost efficiency. The absence of secondary or advanced protective packaging reflects a pragmatic approach suited to non-fragile supplement formats, with moderate sustainability due to recyclable components.
The packaging consists of three individual folding cartons, each with a smooth, flat construction made from single-layer paperboard. The cartons feature vibrant colors and whimsical illustrations, with clean edges and precise folds. Each box has a tuck-top closure, allowing for easy opening and resealing. The overall shape is a rectangular prism, typical for retail tea packaging.
The packaging is a folding carton with a smooth, flat construction. It features a gable top, which gives it a house-like shape. The exterior is predominantly pink with decorative graphics, including a rose and whimsical text. The edges are clean and precise, and the overall appearance is lightweight and retail-friendly.
The packaging is a rectangular folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly blue with red accents, showcasing a glossy finish. The front displays vibrant graphics and product information, including the brand name 'TheraMED' and descriptions of the product's features. The sides have additional information and instructions, printed in white and black text. The top has a tuck flap closure, and the overall shape is compact and lightweight.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth, flat construction. It has a predominantly black exterior with a textured pattern. The edges are clean and precise, showing no visible fluted layers, indicating it is not corrugated. The box is designed for retail display, likely intended for trading cards, and has a glossy finish that enhances its visual appeal.
The packaging is a retail display box designed to hold multiple tubes of cream. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The box is predominantly purple with white text and graphics, showcasing the product name and brand. The edges are clean and well-defined, with precise folds at the corners. The top of the box has a cut-out section to display a single tube of cream, enhancing visibility. The overall design is colorful and appealing, aimed at attracting customers in a retail environment.
About the Brand
Bruis Store operates within the health sector, offering a curated range of vitamins, supplements, and health products through a direct-to-consumer online model. Established in 2016 and based in Bangalore, the company prioritizes ease-of-use and accessibility in both product and packaging design.
With a focus on effervescent tablets and popular supplement formats, Bruis Store employs folding carton packaging made from single-layer paperboard. Their packaging portfolio exhibits retail-friendly construction, clean edges, and vibrant branding, supporting shelf appeal and functional protection. The company’s e-commerce infrastructure is optimized for small-scale operations, with packaging solutions tailored to cost containment and streamlined logistics.
Key Differentiator: Bruis Store’s packaging approach is defined by consistent use of lightweight, retail-oriented cartons with clear branding and consumer-centric design, supporting both product integrity and unambiguous brand communication in a competitive online marketplace.
Design System
Visual Style
Typography is typically bold, sans-serif for clarity, with high-contrast colors such as black, orange, purple, and pink dominating the palette. The overall aesthetic is clean, vibrant, and consumer-friendly, supporting rapid product identification and shelf standout.
Brand Identity
Brand logos are prominently displayed on all packaging, supported by clear product names and, where applicable, certification marks (e.g., USDA Organic). Iconography and graphics are consistent with category conventions, ensuring visual coherence across product lines.
Packaging Design
Material choices favor single-layer paperboard for foldability, print quality, and recyclability. Structural design is pragmatic, with emphasis on easy-open features, retail display visibility, and efficient use of space for shipping and shelf arrangements.
User Experience
Packaging is designed to streamline the customer journey, offering simple unboxing, clear product information, and a visually engaging presentation that reinforces brand credibility and supports repeat online purchases.
Company Metrics
Business insights for Bruis Store based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in India seeking convenient, affordable nutritional supplements and wellness products via online channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Bruis Store based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Bruis Store use for its supplements?
Bruis Store primarily utilizes single-layer paperboard folding cartons for their health and wellness products. These materials are chosen for their light weight, printability, and suitability for retail and e-commerce distribution.
How does Bruis Store address sustainability in its packaging choices?
While the company’s use of recyclable paperboard is positive from a sustainability perspective, there is limited evidence of advanced eco-friendly initiatives such as compostable materials or reduced packaging formats. The approach is typical for the segment but does not represent industry-leading sustainability practices.
Is Bruis Store’s packaging designed for safe logistics and shipping?
The packaging features sturdy construction and clean folds, offering reasonable protection for retail shelf and last-mile delivery. However, the absence of secondary protective packaging or reinforced structures may limit robustness under heavy transit stress.
How does Bruis Store’s packaging enhance the customer experience?
The packaging features visually appealing designs, clear branding, and easy-open closures, contributing to a positive unboxing experience and reinforcing the health-oriented brand values.
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