Biomaris packaging
Biomaris is a German skincare company specializing in marine-based beauty products, leveraging deep-sea water and natural ingredients for skin health. Their packaging strategy emphasizes clean, modern designs with strong brand integration and a focus on eco-friendly materials, aiming to balance product protection with sustainability.
Packaging Portfolio
Biomaris employs a diverse packaging portfolio dominated by sleek, single-layer folding cartons and flexible sachets. Carton boxes provide structural integrity and retail shelf appeal, featuring precise folds and glossy finishes for high visual impact. Flexible sachets support sampling and on-the-go usage, utilizing lightweight, recyclable substrates with tight seals for product freshness. The portfolio demonstrates a clear preference for minimalism, brand consistency, and material choices that facilitate recycling while maintaining product protection.
The packaging is a small, flat sachet with a smooth, single-layer construction. It features a clean, rectangular shape with rounded corners. The front displays a light blue and white color scheme, with the brand name 'BIOMARIS' prominently featured in a modern font. Below the brand name, the product designation 'active cream' is printed in a smaller font. The sachet has a small notch for easy opening.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth, flat construction without any visible fluted layers. It has clean edges and precise folds, typical of retail packaging. The box is predominantly white with a subtle light gray base, providing a minimalist aesthetic. The front displays the brand name 'BIOMARIS' prominently, along with product information in a smaller font. The overall design is elegant and simple, suitable for cosmetic products.
The packaging is a small, flat sachet with a clean, smooth surface. It features a rounded corner on one side, indicating a tear-off opening. The overall shape is rectangular, and the edges are sealed tightly. The front displays the brand name 'BIOMARIS' prominently at the top, with the product name 'Beauty from the Sea' below it. The design includes a wave graphic at the bottom, contributing to a coastal theme.
The packaging is a small, rectangular folding carton made of smooth, single-layer paperboard. It features clean edges and precise folds, characteristic of retail packaging. The exterior is predominantly white with colorful graphics and text, including a blue and green color scheme. The front displays the brand name 'BIOMARIS' prominently, along with product information. The box has a glossy finish, enhancing its visual appeal.
The packaging consists of a smooth, flat carton box with a clean, precise construction. The box is predominantly white with a glossy finish, featuring a fold-over flap that closes securely at the top. The front displays the brand name 'BIOMARIS' prominently, along with product information. The interior holds a glass ampoule, which is visible through a cut-out section in the packaging. The overall design is sleek and modern, suitable for retail display.
About the Brand
Biomaris operates in the premium beauty sector, offering thalasso cosmetics rooted in marine wellness science. Their packaging approach favors crisp, minimalist carton boxes and flexible sachets that reinforce both product efficacy and environmental values.
The company’s packaging portfolio integrates a variety of formats, including folding cartons for creams and ampoules, as well as flexible single-use sachets. These formats are selected for their ability to preserve product quality, facilitate sampling, and deliver a consistent aesthetic across the product range. Biomaris places particular emphasis on recyclability and the use of vegan-friendly materials, aligning with contemporary consumer preferences for sustainability.
Key Differentiator: Biomaris stands out through its rigorous brand consistency, marine wellness positioning, and a packaging strategy that harmonizes premium presentation with verified environmental responsibility.
Design System
Visual Style
Typography is clean and modern, predominantly sans-serif, with high legibility. The palette features white and soft oceanic hues—light blue, green, and grey—reinforcing the marine theme. Overall, the aesthetic is minimalist, with restrained use of color and graphics for a premium look.
Brand Identity
Consistent use of the BIOMARIS logo and product names across all packaging forms. Iconography is minimal, with subtle wave motifs and marine-inspired elements. Visual consistency is maintained through uniform layouts, color schemes, and brand hierarchy.
Packaging Design
Material selection prioritizes single-layer paperboard for structural packaging and recyclable plastics or paper for sachets. The structural philosophy emphasizes clean lines, minimal excess material, and user-friendly closures. Packaging is designed for both retail visibility and e-commerce durability.
User Experience
Design choices facilitate an intuitive, premium unboxing journey. Packaging structures are easy to open, with clear branding and logical information hierarchy, supporting consumer trust and repeat engagement. Sampling sachets encourage product discovery and support the brand’s D2C engagement strategies.
Company Metrics
Business insights for Biomaris based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking luxury skincare solutions with a strong emphasis on natural ingredients, sustainability, and effective product experience. The focus includes eco-aware demographics in Tier I markets such as Germany and Western Europe.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Biomaris based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Biomaris primarily use?
Biomaris primarily utilizes carton boxes made from single-layer paperboard for retail products and flexible sachets for single-use or sampling. These materials are chosen for their balance of protection, presentation, and recyclability.
How does Biomaris address sustainability in packaging?
The company incorporates recyclable paperboard, minimizes material usage, and favors vegan-friendly and low-impact substrates. Environmental messaging is integrated into design, and packaging formats are selected to reduce waste.
How is the unboxing experience for Biomaris products?
Biomaris delivers a premium unboxing experience with clean structures, glossy finishes, and cohesive branding, creating high perceived value while ensuring ease of access to products.
Discover other Beauty & Fitness companies
Explore more companies in the beauty & fitness industry and their packaging strategies
Owari
Beauty & Fitness
Owari specializes in 100% natural beauty and fitness products, designed to enhance health and wellness. The company proudly offers its products made in France, emphasizing quick delivery and customer support.
Cultiv Cosmetique
Beauty & Fitness
Cultiv Cosmetique is a French skincare brand that provides organic and eco-friendly beauty products inspired by nature. They focus on effective skincare solutions for various skin concerns.
Institut Karité Paris
Beauty & Fitness
Institut Karité Paris specializes in luxury beauty products made with natural Shea Butter, offering a wide range of skincare and body care solutions. The brand combines Parisian heritage with a commitment to quality and creativity in its offerings.