BetterYou Ltd packaging
BetterYou Ltd specializes in innovative health supplements, leveraging direct-to-consumer distribution and a strong focus on sustainable, branded packaging. Their approach integrates recyclable materials and clear, functional designs tailored for both retail and e-commerce.
Packaging Portfolio
BetterYou Ltd utilizes a mix of single-layer paperboard folding cartons and plant-based plastic spray bottles in its packaging portfolio. Carton boxes are engineered for both shelf appeal and shipping efficiency, featuring high-quality printing and consistent brand graphics. Spray bottles, constructed from biodegradable plastics such as sugarcane-derived polymers, highlight the company’s sustainability commitments and are designed for functionality and portability. The use of eco-labels, bold color accents, and detailed product information optimizes both user experience and regulatory compliance across retail and e-commerce channels.
The packaging is a small, cylindrical spray bottle made from plant-based plastic. It features a clear, pump spray nozzle at the top, allowing for easy dispensing of the product. The body of the bottle is predominantly white with a blue label that wraps around it. The label includes colorful graphics and text, indicating the product is a multivitamin oral spray for kids. The design is playful and appealing to children, with a cartoonish style. The overall shape is sleek and compact, designed for convenience and portability.
The packaging is a clear plastic spray bottle with a pump dispenser. The bottle has a smooth, cylindrical shape and is made from a biodegradable plastic derived from sugarcane. The surface appears glossy and clean, with no visible seams or fluted layers, indicating it is not corrugated or rigid. The label features a green leaf logo and the text 'I’m green', emphasizing the eco-friendly aspect of the packaging. The overall design is simple and functional, suitable for retail display.
The packaging consists of three distinct folding cartons, each made from single-layer paperboard. The cartons have smooth, flat surfaces with clean edges and folds. They are primarily white with colorful graphics and text. The boxes are designed for retail display, featuring product images and branding prominently on the front. Each carton has a tuck flap closure at the top, ensuring easy access to the product inside. The overall appearance is lightweight and suitable for shelf presentation.
The packaging consists of a smooth, flat construction typical of folding cartons. It features a white paperboard base with a glossy finish, showcasing vibrant colors and graphics. The edges are clean and precise, indicative of high-quality printing. The front displays the product name 'Magnesium Flakes' in a bold, modern font, with a splash of teal color in the background. The overall design is visually appealing and aligns with retail packaging standards.
The packaging consists of a clear plastic spray bottle with a white spray nozzle. The bottle has a cylindrical shape and is designed for liquid dispensing. The label is prominently displayed on the bottle, featuring a vibrant pink color with white text. The label includes product information and branding elements.
The packaging consists of a small, cylindrical spray bottle made from plant-based plastic. The bottle has a white body with an orange label that features the product name 'B-complete Daily Oral Spray' in bold white text. The label includes additional green branding elements indicating eco-friendliness, such as 'Palm Oil Free' and 'I'm green™'. The spray nozzle is visible at the top, indicating its functional purpose.
About the Brand
BetterYou Ltd operates in the health supplement sector, emphasizing science-backed formulations and environmentally conscious packaging. The company’s packaging strategy is centered on shelf-appeal, logistical efficiency, and alignment with eco-friendly values.
Founded in 2007 in London, BetterYou has established a portfolio of oral sprays and topical magnesium products, distributed via a direct-to-consumer model. The brand’s packaging solutions include recyclable carton boxes and plant-based plastic spray bottles, balancing branding visibility and protective functionality. Consistency in design and prominent use of sustainability claims reflect BetterYou's positioning in the premium health market.
Key Differentiator: BetterYou stands out through its combination of unique oral spray delivery systems and a verified commitment to sustainability, including plant-based plastics and tree planting initiatives integrated into its order process.
Design System
Visual Style
The visual design leverages modern sans-serif typography, a predominantly white background, and a color palette featuring teal, orange, blue, and pink accents for category differentiation. The aesthetic is clean, clinical, and approachable, supporting consumer trust and product clarity.
Brand Identity
Branding is consistently applied, with the BetterYou logo prominently displayed on all packaging. Iconography such as eco-friendly badges and child-oriented graphics are integrated where relevant. Visual consistency is maintained through standardized color usage, font hierarchy, and alignment of messaging across product lines.
Packaging Design
Material selection prioritizes recyclable paperboard and plant-based plastics. Structural design focuses on compactness and ease of use, with folding cartons and ergonomic spray bottles engineered for both protection and consumer convenience. Messaging on packaging emphasizes sustainability and scientific efficacy.
User Experience
Packaging is designed to facilitate a straightforward and positive customer journey—from first impression through use—by leveraging clear labeling, functional dispensing mechanisms, and portable formats. The unboxing and product interaction reinforce brand values of health, efficacy, and environmental responsibility.
Company Metrics
Business insights for BetterYou Ltd based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking scientifically formulated supplements with a preference for environmentally responsible brands in the UK and global direct-to-consumer markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for BetterYou Ltd based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does BetterYou use?
BetterYou employs single-layer paperboard cartons for retail and e-commerce, alongside plant-based plastic spray bottles for liquid supplements. These materials are chosen for their recyclability and alignment with sustainability objectives.
How does BetterYou address sustainability in its packaging?
The company utilizes recyclable cartons and biodegradable plastics derived from renewable sources, such as sugarcane, and incorporates eco-labels and environmental messaging directly on packaging.
Are BetterYou’s packaging solutions optimized for logistics and retail display?
Yes, packaging formats are lightweight, compact, and structurally robust, providing adequate protection during shipping while maintaining high shelf visibility and branding consistency.
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