Bettervits packaging
Bettervits specializes in direct-to-consumer nutritional supplements, leveraging UK-based manufacturing to ensure quality and traceability. Their packaging strategy prioritizes clean design, clear information delivery, and robust protection for health-focused products.
Packaging Portfolio
Bettervits utilizes cylindrical PET or HDPE plastic bottles as their primary packaging format, selected for their barrier properties and suitability for supplement preservation. Bottles feature screw-on lids and are paired with high-quality, wrap-around labels that leverage color coding for product differentiation. All bottles are opaque to minimize UV exposure, and label design emphasizes readability and regulatory compliance. No evidence of secondary or premium unboxing materials (such as rigid boxes or inserts) is present, reflecting a streamlined, cost-effective approach typical in the supplement sector.
The packaging is a cylindrical bottle made of opaque plastic, featuring a rounded cap. The bottle is predominantly white with a turquoise label. The label includes the product name 'Vitamin B', along with additional text indicating it contains Vitamin C and Biotin. The label has a clean, modern design with a minimalist aesthetic. The text is printed in a clear, sans-serif font, enhancing readability. The overall appearance is sleek and professional, suitable for a health supplement.
The packaging is a cylindrical bottle with a smooth surface, made from a lightweight plastic material. The bottle is predominantly white with a pastel peach-colored label that wraps around its body. The label features a clean, modern design with a large, bold title stating 'Multivitamin' and additional text indicating 'With 13 Essential Vitamins'. The font is sans-serif, giving it a contemporary look. The cap is a standard screw-on type, matching the white color of the bottle. There are no visible flaps or structural elements typical of boxes or cartons.
The packaging is a cylindrical bottle with a white plastic cap. The bottle is predominantly white with a light blue label featuring the product name 'Collagen' in bold, clear typography. The label includes additional text about the product's benefits and ingredients, with a clean and modern design. The overall appearance is sleek and professional, suitable for a health supplement.
The packaging is a cylindrical bottle with a smooth surface and a clean, modern design. It features a pink and white color scheme with a matte finish. The bottle is opaque, suggesting it is made from plastic, likely PET or HDPE, which is common for supplement containers. The label is applied directly to the bottle and includes product information, branding, and nutritional details. The cap is a standard screw-on type, providing a secure closure.
The packaging is a cylindrical bottle with a smooth, glossy surface. It features a white body with a colored label that has a soft orange hue. The label includes product information and branding elements. The bottle has a secure, screw-on cap, which is typically used for supplement packaging. The overall design is clean and modern, with a focus on simplicity.
The packaging is a cylindrical bottle with a smooth surface and a screw-on lid. The bottle is primarily white with a blue label that wraps around its body. The label features the product name, 'Omega 3', prominently displayed in a bold font. The overall appearance is clean and modern, with a minimalist design approach. The bottle is designed to hold capsules, with a clear indication of the quantity (60) on the label.
About the Brand
Bettervits operates in the UK health supplements sector, offering a broad range of vitamins and nutritional products. The company's packaging focuses on modern, minimalist bottles made from opaque plastics, supporting both product integrity and brand positioning.
Packaging across the Bettervits portfolio predominantly features cylindrical PET or HDPE bottles, paired with color-coded, matte-finish labels that communicate product type and benefits. The design facilitates shelf differentiation and easy consumer navigation, while the choice of materials aligns with industry standards for supplement preservation and safety. The emphasis on local manufacturing supports traceability and quality assurance, critical factors for health supplement packaging.
Key Differentiator: Bettervits differentiates through its integration of scientific rigor, UK-based production, and packaging design that balances regulatory compliance, consumer clarity, and brand cohesion.
Design System
Visual Style
The design relies on sans-serif typography, a pastel-inspired color palette (peach, blue, pink, turquoise, and orange), and a minimalist aesthetic that prioritizes clarity and modern appeal.
Brand Identity
Consistent use of the 'bettervits' logo and standardized product name placement across all packaging ensures strong visual brand recognition. Iconography is minimal, focusing instead on clean lines and bold titles.
Packaging Design
Material selection centers on opaque PET/HDPE bottles for light protection and durability, with wrap-around labels that support both branding and compliance. The structural approach is utilitarian, optimizing for product safety and production efficiency.
User Experience
The design system facilitates a straightforward, informative customer journey, with clear product identification and easy-to-read information. Packaging choices support both e-commerce fulfillment and in-home usability, fostering trust and repeat purchase behavior.
Company Metrics
Business insights for Bettervits based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious UK consumers seeking scientifically-backed, locally produced nutritional supplements.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Bettervits based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Bettervits use for its supplements?
Bettervits uses cylindrical plastic bottles, primarily PET or HDPE, with screw-top closures and wrap-around, color-coded labels that provide branding, product information, and compliance details.
How does Bettervits ensure the safety and quality of its packaged products?
Packaging choices prioritize product protection, using opaque, durable plastics to mitigate light and moisture exposure, and tamper-evident closures for consumer safety.
Is Bettervits’ packaging recyclable or environmentally friendly?
Bettervits uses widely recyclable plastics (PET/HDPE) for supplement bottles, but does not currently emphasize biodegradable or post-consumer recycled materials, resulting in moderate sustainability performance.
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