Better Body packaging
Better Body is a Paris-based fitness coaching studio specializing in personalized training and nutritional guidance. Their packaging strategy utilizes visually impactful, branded solutions with a focus on functional design and product transparency.
Packaging Portfolio
Better Body’s packaging suite encompasses clear PET jars with screw-on lids for product visibility and moisture control, flexible stand-up pouches with resealable zippers for powders and blends, and corrugated boxes optimized for safe transport of liquid supplements. The use of high-contrast labels and vibrant brand colors ensures on-shelf differentiation. Material selection prioritizes product protection and consumer convenience, with moderate adoption of recyclable substrates. Packaging formats are chosen for their functional benefits—ease of use, resealability, and transparency—while maintaining a consistent, health-centric visual identity.
The packaging is a clear plastic jar with a wide mouth and a screw-on orange lid. The jar has a cylindrical shape and is transparent, allowing visibility of the product inside. The label is prominently displayed on the front, featuring a bright orange background with white and black text. The label includes product information and branding elements.
The packaging is a stand-up pouch made from a multi-layer film that provides durability and moisture barrier properties. The front features a vibrant purple background with colorful images of fruits and vegetables, indicating the product's organic nature. The top has a resealable zipper for convenience, and the bottom is gusseted to allow the pouch to stand upright. The overall design is eye-catching and modern, appealing to health-conscious consumers.
The packaging consists of a clear plastic jar with a wide mouth and a bright orange screw-on lid. The jar is cylindrical in shape and features a label that wraps around its body. The label is predominantly purple with white and yellow text, indicating the product name and nutritional information. The jar's surface is smooth, and the lid has a textured finish for grip.
The packaging is a stand-up pouch made of flexible material, typically featuring a resealable top. The front displays vibrant graphics with a mix of colors, prominently featuring the product name 'Organic Antioxidant Fruit & Fiber' in bold lettering. The background includes images of fruits and vegetables, enhancing the visual appeal. The pouch has a matte finish with a slight sheen, giving it a premium look. The sides are slightly curved, allowing it to stand upright on shelves.
The packaging is a corrugated box made of layered paperboard, featuring a visible fluted inner layer. The box is brown in color with printed graphics. It has a rectangular shape with flaps on the top and bottom. The edges are slightly worn, indicating handling. The box contains multiple bottles of MCT oil, which are visible through the openings.
The packaging consists of a clear plastic jar with a wide mouth and a screw-on orange lid. The jar is filled with a mix of organic quinoa, showcasing the product inside. The label wraps around the jar, featuring bold text and colorful graphics. The lid has a smooth finish, while the jar itself has a slightly textured surface for grip.
About the Brand
Better Body operates within the fitness and wellness sector, offering individualized coaching services in Paris. The company’s packaging approach is characterized by high-visibility branding and the use of clear, functional containers that emphasize product quality and nutritional value.
Better Body’s packaging portfolio includes clear plastic jars with bold orange lids, stand-up pouches, and corrugated shipping boxes, all consistently branded. The transparent materials facilitate product visibility, while resealable closures and durability features enhance functionality. Packaging design aligns closely with the company’s focus on health-conscious consumers, using vibrant graphics and nutritional information as key visual elements.
Key Differentiator: Distinctive use of clear, branded packaging that balances shelf appeal with functional utility, targeting health and fitness consumers seeking transparency and trust.
Design System
Visual Style
Modern typography with bold sans-serif fonts; color palette dominated by orange, purple, and neutral tones; vibrant imagery emphasizes health and wellness.
Brand Identity
Prominent logo placement, consistent use of brand colors, and clear labeling; iconography focuses on nutrition and fitness motifs to reinforce brand positioning.
Packaging Design
Preference for transparent plastics and flexible pouches with resealable closures; structural choices favor durability and shelf stability, with functional enhancements like wide-mouth openings and gusseted bases.
User Experience
Packaging is designed for intuitive handling, clear product communication, and a visually motivating unboxing, supporting Better Body’s focus on a supportive, results-driven customer journey.
Company Metrics
Business insights for Better Body based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Urban consumers in Paris seeking premium fitness coaching, nutritional guidance, and health-focused lifestyle solutions.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Better Body based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Better Body primarily use?
Better Body primarily uses clear plastic jars with screw-on lids, flexible stand-up pouches, and corrugated boxes for logistics.
How does Better Body’s packaging support its brand positioning?
The packaging leverages bold colors, transparent containers, and prominent branding to reinforce a premium, health-focused image aligned with their personalized coaching services.
Is sustainability a focus in Better Body’s packaging choices?
While some materials are recyclable, the primary reliance on plastics indicates moderate sustainability performance; opportunities exist to further incorporate eco-friendly solutions.
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