Berkemann packaging
Berkemann specializes in comfort footwear with a strong emphasis on ergonomic design and sustainability. Their packaging strategy leverages branded carton formats to balance product protection, brand presentation, and eco-conscious material use.
Packaging Portfolio
Berkemann employs a standardized portfolio of folding carton boxes constructed from smooth, single-layer paperboard, optimized for both retail display and direct-to-consumer shipping. Packaging formats include retail cartons with transparent windows, rigid boxes for premium models, and flat-packed solutions for accessories. Visual branding is prominent, with the Berkemann logo and product details consistently applied across all structures. Material choices prioritize recyclability and minimize excess, reflecting a strategic balance between sustainability, product protection, and brand communication.
The packaging is a flat, folded carton designed to hold toe separators. It features a smooth, single-layer paperboard construction with clean edges and folds. The front displays a clear window showcasing the product, while the back contains product information. The overall shape is rectangular, designed for retail display.
The packaging consists of two distinct boxes. The left box features a smooth, flat construction with a prominent red 'B' logo on a white background, indicative of a retail carton. The right box is a rigid, rectangular shape with a metallic silver finish and a circular yellow label that reads 'THE ORIGINAL' with 'Dr.Scholls' branding. Both boxes have clean edges and precise folds, typical of folding cartons.
The packaging is a rectangular folding carton with a smooth, flat construction. It features a predominantly white exterior with red accents. The edges are clean and precise, indicating a well-constructed design. The top has a large logo and brand name prominently displayed, along with additional text indicating the brand's origin and year of establishment.
The packaging is a flat, clear plastic bag with a cardboard backing. The front features a transparent window displaying the product inside, while the back is printed with product information and branding. The edges are sealed, and the top has a hanging hole for retail display.
The packaging is a folding carton box made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The box is predominantly white with a printed design on one side, showcasing product details and branding elements. The box has a rectangular shape and is designed to hold a pair of sandals, as indicated by the product information printed on the side.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a clean, flat construction with precise edges and folds. The exterior is primarily white with colorful graphics and text. The front displays product information, including icons and a logo, while the back includes additional details and instructions. The carton has a top flap that folds down for closure, and there are no visible signs of wear or damage.
About the Brand
Berkemann is a German footwear manufacturer focused on comfort and orthopedics, recognized for its artisanal craftsmanship and sustainable product development. The brand utilizes structured carton packaging with clear branding to reinforce product quality and brand consistency. Packaging choices reflect a balance between consumer experience and operational efficiency.
Operating primarily in the B2C segment, Berkemann integrates its long-standing heritage and focus on foot health into both product and packaging design. Material selection prioritizes durability and environmental sustainability, while presentation emphasizes clear communication of product features. The company’s small team structure supports agile decision-making in both procurement and packaging innovation.
Key Differentiator: Berkemann’s unique value lies in its integration of ergonomic design, sustainable practices, and consistent brand presentation through packaging tailored for the comfort footwear market.
Design System
Visual Style
Clean, functional typography with a preference for sans-serif fonts; a predominantly white color palette accented with brand red and grey; minimalist layouts with clear information hierarchy and product imagery.
Brand Identity
Consistent use of the Berkemann logo, clear product naming, and supporting icons; strict adherence to brand color schemes and layout standards to reinforce visual recognition across packaging.
Packaging Design
Emphasis on recyclable paperboard materials; structural designs prioritize product protection and retail visibility, with window cutouts and folding mechanisms for efficient stacking and transport.
User Experience
Packaging supports a seamless customer journey by delivering clear product information, reinforcing trust through visible branding, and providing an unboxing process that highlights both product quality and sustainability.
Company Metrics
Business insights for Berkemann based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking ergonomic, stylish footwear in the European and international B2C markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Berkemann based on industry standards and best practices
Frequently Asked Questions
What type of packaging does Berkemann primarily use?
Berkemann primarily uses folding carton boxes made from single-layer paperboard, often incorporating transparent windows and printed product information for enhanced retail display and brand visibility.
How does Berkemann address sustainability in its packaging?
Berkemann’s packaging strategy includes the use of recyclable paperboard materials and designs that minimize excess packaging, reflecting a commitment to reducing environmental impact.
What branding elements are present on Berkemann packaging?
Packaging consistently features the Berkemann logo, product name, and relevant product details, maintaining strong visual consistency and reinforcing brand identity.
How does Berkemann’s packaging support the customer experience?
Packaging is designed to be visually appealing, easy to open, and informative, with clear presentation of the product and brand, thereby supporting positive unboxing experiences and customer trust.
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