Bergeon SA packaging
Bergeon SA specializes in precision tools and accessories for the watchmaking and jewelry industries, with a packaging strategy focused on brand consistency and product protection. Their use of branded carton boxes and retail-focused packaging supports both product security and strong shelf presence.
Packaging Portfolio
Bergeon SA’s packaging portfolio is dominated by single-layer carton boxes and retail cartons, often supplemented by plastic blister packs for tool visibility and security. The consistent use of branded yellow and black color palettes, along with clear product information in multiple languages, supports both shelf presence and global distribution. Packaging structures are functional, with clean edges, secure folds, and hang-tab formats for display. The material choice prioritizes lightweight rigidity for protection, while the design ensures both logistical efficiency and end-user clarity.
The packaging is a tall, narrow carton with a smooth, flat construction. It features clean edges and folds, indicative of a single-layer paperboard design. The exterior is a solid yellow color with a matte finish, giving it a lightweight appearance. The front displays the brand name 'BERGEON' prominently in black, along with the tagline 'LA LUBRIFICATION EN MINIATURE' in a smaller font below. The top of the carton has a tab that allows for easy opening.
The packaging is a small, foldable carton box made of single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The box is predominantly white with a bright yellow panel on one side, which contains product information and branding. The overall shape is cubical, suitable for retail display.
The packaging is a flat, rectangular box made from a single layer of paperboard. It features smooth edges and a clean, precise fold. The box is predominantly yellow with black text and graphics, indicating a vibrant and eye-catching design suitable for retail display. There are no visible fluted layers, confirming its classification as a carton box.
The packaging consists of a clear plastic blister that encases a watch case opener tool. The blister is mounted on a yellow cardboard backing that features printed graphics and product information. The overall shape is rectangular, with a hanging tab at the top for retail display. The front showcases the tool prominently, while the back contains additional details about the product.
The packaging is a flat, rectangular box made of single-layer paperboard. It features a smooth, glossy finish with a predominantly gold color. The box has clean, precise edges and folds, indicating a well-structured design. The front displays the product name 'OLD GOLD LABEL' in bold black lettering, along with the brand name 'BERGEON' in a smaller font. The Swiss flag and 'Made in Vallorbe Switzerland' are also visible, adding to the branding elements. The overall design is sleek and professional, typical of retail packaging for high-quality products.
The packaging is a small, square, folding carton made from a single layer of paperboard. It features smooth, flat construction with clean edges and folds. The carton is predominantly white with a yellow label on one side, providing product information in multiple languages. The overall appearance is lightweight and designed for retail display.
About the Brand
Bergeon SA is a Swiss manufacturer serving the horology and jewelry sectors, recognized for its comprehensive range of specialized tools and accessories. The company’s packaging approach prioritizes brand visibility, product integrity, and functional design to meet the expectations of professional users.
With a focus on B2B distribution and a reputation grounded in Swiss craftsmanship, Bergeon SA aligns its packaging systems with the precision and reliability of its product offerings. Packaging formats are standardized for efficiency and display, incorporating branded color schemes and clear product identification. This approach facilitates logistics, supports retail merchandising, and reinforces the company’s established identity within the watchmaking community.
Key Differentiator: Bergeon SA differentiates itself through consistent application of Swiss branding elements, precision-focused packaging formats, and a portfolio tailored to the technical needs of professional horologists.
Design System
Visual Style
The visual style employs bold sans-serif typography, a high-contrast yellow and black color scheme, and minimalistic layouts that emphasize legibility and technical precision. Packaging finishes range from matte to glossy, depending on the product tier.
Brand Identity
Branding is anchored by the prominent placement of the Bergeon logo, consistent use of the Swiss flag, and standardized iconography. Visual consistency is maintained through repeated use of color blocks, clear product labeling, and multilingual information panels.
Packaging Design
Material choices center on recyclable paperboard for cartons and select use of clear plastic for blister packs. Structures are engineered for stackability, protection, and efficient shelf display, reflecting a utilitarian yet brand-forward design philosophy.
User Experience
The design supports the customer journey by ensuring immediate brand recognition, easy product identification, and straightforward unboxing. Packaging elements facilitate both retail and professional environments, contributing to a cohesive and reliable brand experience.
Company Metrics
Business insights for Bergeon SA based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Professional watchmakers, jewelers, and B2B distributors in the horology and fine tools sectors across Europe and global markets with high standards for quality and brand authenticity.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Bergeon SA based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Bergeon SA use for its watchmaking tools?
Bergeon SA primarily utilizes branded carton boxes, retail cartons, and blister packs mounted on cardboard backings. These formats emphasize product visibility, protection, and strong brand presence.
How does Bergeon SA ensure packaging durability during shipping?
The company employs rigid paperboard structures with precise folds and secure closures, minimizing movement and reducing damage risk during transit while supporting retail display requirements.
Does Bergeon SA incorporate sustainability into its packaging?
Bergeon SA’s use of paperboard-based materials offers recyclability, though the presence of plastic blisters in some SKUs suggests only moderate sustainability performance typical for its industry segment.
Discover other Business & Industrial companies
Explore more companies in the business & industrial industry and their packaging strategies
Axal
Business & Industrial
Axal specializes in moving and specialized delivery services, leveraging over a century of experience in logistics. They offer tailored solutions for both individuals and businesses, including high-tech logistics and the transport of art pieces.
geo-fennel gmbh
Business & Industrial
geo-fennel gmbh specializes in the manufacturing of precision surveying instruments and equipment for various measurement tasks. The company is known for its high-quality products and exceptional customer service.
Royal Queen Seeds
Business & Industrial
Royal Queen Seeds is a biotechnology company specializing in the production and sale of high-quality cannabis seeds. They offer a diverse range of strains catering to both novice and experienced growers.