Behrens Manufacturing Company packaging
Behrens Manufacturing Company specializes in durable galvanized steel products for lawn, garden, and household use, utilizing retail-focused carton packaging that emphasizes brand consistency and sustainability. Their packaging approach leverages recyclable materials and high-impact retail presentation to support both B2B and B2C distribution.
Packaging Portfolio
Behrens Manufacturing Company utilizes primarily single-layer paperboard folding cartons for its product packaging, optimized for retail display and product protection. Packaging solutions include flat cartons with clean, precise folds, often featuring window cutouts for product visibility and hanging tabs for merchandising versatility. The use of recyclable paperboard aligns with sustainability goals while maintaining cost efficiency. Visual branding elements—such as bold logos, product-specific color schemes, and clear instructional content—are integrated into every design, ensuring consistency and high shelf impact across product lines.
The packaging is a folding carton made of a single layer of paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is printed with a colorful design, predominantly featuring shades of green and beige, with text and graphics that highlight the product's features. The carton has a rectangular shape, designed to stand upright, and includes a hanging tab at the top for retail display. The back displays product information and instructions in a clear, organized layout.
The packaging is a flat, rectangular folding carton made from a single layer of paperboard. It features a smooth, matte finish with a predominantly orange color. The edges are clean and precise, indicating a well-constructed design. The front displays a prominent slogan, 'IT'S A TIGHT FIT, BY DESIGN,' in white text, along with the brand name 'BEHRENS' in bold lettering. The back of the carton includes various product details and usage instructions, printed in black text. There are no visible flaps or tabs, as this is a standard retail carton design.
The packaging is a folding carton made of a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The front displays a vibrant orange silicone handle grip prominently, with the brand name 'BEHRENS' in bold white letters. The background is a mix of white and light gray, enhancing the product's visibility. The top has a hanging tab for retail display, and the overall design is simple yet effective for showcasing the product.
The packaging is a folding carton with a smooth, flat construction. It features a predominantly white exterior with colorful graphics and text. The edges are clean and precise, indicating a well-constructed design. The front displays a large image of the product, with the product name 'COMFORT GRIP' prominently featured. The back includes additional product information and instructions. The carton has a glossy finish that enhances the visual appeal.
The packaging is a flat, single-layer paperboard carton designed to hold a silicone handle grip. It features a smooth, flat construction with clean edges and folds. The front displays a large logo and product name, with a clear plastic window showcasing the product. The back includes additional product information and instructions. The carton is primarily white with colorful graphics.
About the Brand
Behrens Manufacturing Company is a U.S.-based leader in galvanized metalware, serving the Business & Industrial sector with a focus on durability, functionality, and eco-friendly practices. Their hybrid business model allows them to reach both commercial clients and end consumers, offering a diverse product range from garden tools to cleaning solutions. Packaging, primarily in the form of retail carton boxes, is engineered for product visibility, brand reinforcement, and logistics efficiency.
Founded in 1911, Behrens leverages over a century of manufacturing expertise to deliver products designed for longevity and repeated use. Their packaging portfolio is characterized by single-layer paperboard folding cartons, optimized for in-store display and minimal environmental impact. The company’s branding strategy is tightly integrated into its packaging, with consistent logo placement, differentiated color schemes, and clear product information, supporting both shelf impact and customer experience. Behrens also incorporates innovative features, such as hanging tabs for retail and window cutouts for product display.
Key Differentiator: Behrens stands out for its commitment to sustainable, 100% recyclable packaging in the metalware category, combined with a strong tradition of brand consistency and retail-oriented design.
Design System
Visual Style
The visual design system employs bold sans-serif typography, a palette anchored in white, gray, orange, and green tones, and a clean, modern layout emphasizing product imagery and brand marks. Cartons feature matte or glossy finishes depending on product tier.
Brand Identity
Brand identity centers on prominent logo display, consistent use of the 'BEHRENS' wordmark, and supporting iconography like hashtags and slogans. Visual consistency is maintained through uniform color usage, typography, and structured layouts across all SKUs.
Packaging Design
Material selection prioritizes recyclable, single-layer paperboard for sustainability and print clarity. Structural designs integrate window cutouts for product viewing, hanging tabs for retail, and robust folding techniques for protection and presentation.
User Experience
Packaging is designed for easy, intuitive unboxing, with clear product information and visible branding enhancing the customer journey. Features like hanging tabs and window displays support both retail discovery and at-home usability, reinforcing brand trust and value perception.
Company Metrics
Business insights for Behrens Manufacturing Company based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Behrens targets both business clients and retail consumers in the lawn, garden, and household sectors, emphasizing value-driven buyers who prioritize durability, sustainability, and quality in metalware products.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Behrens Manufacturing Company based on industry standards and best practices
Frequently Asked Questions
What materials does Behrens use in its packaging?
Behrens predominantly uses single-layer paperboard folding cartons, selected for recyclability and print quality, supporting both sustainability goals and strong brand presentation.
How does Behrens ensure packaging durability during shipping?
Packaging is structurally engineered with clean folds and robust paperboard to provide adequate protection for products, particularly those intended for retail display and direct-to-consumer shipping.
Is Behrens’ packaging strategy eco-friendly?
Yes, all primary packaging materials are 100% recyclable, aligning with Behrens’ broader sustainability commitments in both product and packaging design.
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