Badagoom packaging
Badagoom specializes in health and wellness gummies, delivering nutritional supplements through a direct-to-consumer model. The brand employs visually engaging, jar-based packaging that emphasizes transparency, vibrant graphics, and product visibility to enhance consumer trust and appeal.
Packaging Portfolio
Badagoom’s packaging portfolio is anchored by cylindrical glass jars with metallic screw-on lids, providing a premium, tamper-evident solution for gummy supplements. The use of transparent materials enhances product visibility and consumer trust, while full-body labels employ vibrant colors, playful fonts, and bold graphics for high shelf impact. The packaging structure prioritizes both protection and visual storytelling, balancing durability with an engaging consumer experience. Secondary packaging (if used) appears minimal, focusing resources on the primary container’s quality and presentation.
The packaging consists of a clear glass jar with a metal screw-on lid. The jar is filled with gummy supplements. The label wraps around the jar, featuring a vibrant blue background with the word 'BADAGOO' prominently displayed in bold, stylized font. The label includes additional text indicating the product type ('SLEEP MELATONIN') and quantity ('60 GUMMIES'). A small flag tag indicates 'MADE IN GERMANY'. The gummies are visible through the transparent glass, showcasing their red color.
The packaging is a clear glass jar with a metal screw-on lid. The jar is cylindrical in shape and contains a product labeled as 'Vitamin C Gummies'. The lid has a metallic finish, while the body of the jar is transparent, allowing visibility of the gummies inside. The label wraps around the jar, featuring vibrant colors and bold typography.
The packaging is a clear glass jar with a metallic screw-on lid. The jar is cylindrical in shape and features a label that wraps around its body. The label is predominantly purple with bold black text. It includes product information such as 'BADAGOOM BEAUTY', 'BIOTIN ZINC VITAMINS', and '60 GUMMIES'. The label has a glossy finish and includes graphics that enhance its appeal. The lid has a smooth metallic surface.
The packaging is a cylindrical jar with a metal screw-on lid. The jar is made of glass and contains gummy vitamins. The label is colorful and features a playful design with bold typography. The jar has a smooth surface with a glossy finish, and the label wraps around the body of the jar. The lid is metallic and has a textured surface for grip. The overall design is vibrant and appealing, aimed at attracting consumers looking for dietary supplements.
The packaging is a clear glass jar with a metal screw-on lid. The jar is cylindrical and contains gummy supplements. The label wraps around the jar, featuring vibrant colors and bold typography. The lid has a metallic finish, adding a premium touch to the overall appearance.
About the Brand
Badagoom provides a diverse range of gummy supplements targeting various health concerns such as immunity, sleep, and beauty, positioning itself in the health industry with a strong focus on product quality and customer satisfaction. Their product packaging strategy leverages clear glass jars with metal lids and bold, playful labeling to maximize shelf impact and brand recall.
The company utilizes a direct-to-consumer model, supported by an engaging e-commerce platform and user-centric features such as customizable bundles and a money-back guarantee. Packaging plays a critical role in Badagoom's brand positioning, combining product transparency with vibrant, thematic visual elements to reinforce the brand’s commitment to enjoyable and effective wellness solutions.
Key Differentiator: Badagoom distinguishes itself through its use of clear, premium jar packaging that prioritizes both product visibility and playful branding, capturing the growing demand for palatable, accessible supplement formats.
Design System
Visual Style
Typography emphasizes bold, playful, sans-serif fonts in high-contrast arrangements. The color palette relies on bright, saturated hues such as purples, blues, and reds, paired with metallic accents from the jar lids. The overall aesthetic is modern, approachable, and youth-oriented.
Brand Identity
Badagoom consistently integrates its logo and brand name prominently on all labels, using memorable iconography and colorful graphics to reinforce brand recognition. Visual consistency is maintained through uniform label layouts and recurring design motifs across the product range.
Packaging Design
Material selection centers on glass jars for product stability and recyclability, finished with metallic lids to communicate quality. Structural design focuses on cylindrical forms for stackability and ease of handling. Label application is full-wrap, maximizing space for regulatory and branding content.
User Experience
Packaging supports the customer journey by enabling product visibility, delivering a tactile premium feel, and simplifying unboxing. The design reinforces emotional engagement through bright visuals and clear communication, helping to build brand loyalty and encourage repeat purchase.
Company Metrics
Business insights for Badagoom based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking convenient, enjoyable supplement formats, with a focus on European direct-to-consumer buyers aged 18-45 interested in wellness, beauty, and immune support.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Badagoom based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Badagoom use for its supplements?
Badagoom predominantly uses clear glass jars with metallic screw-on lids for its gummy supplements. The jars are cylindrical and feature full-wrap labels with vibrant colors, bold typography, and clear branding, supporting both product protection and strong shelf visibility.
How does Badagoom’s packaging contribute to the customer experience?
The packaging design focuses on visual appeal, product transparency, and ease of use. The clear glass jars allow consumers to see the product, enhancing trust, while the colorful labels and premium lids deliver an engaging unboxing experience. These elements collectively support a positive and memorable customer journey.
What is Badagoom’s approach to sustainable packaging?
Badagoom uses glass jars, which are recyclable and generally have a lower environmental impact compared to single-use plastics. However, the presence of metallic lids and full-wrap labels may limit recyclability if not separated properly, indicating moderate sustainability performance.
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