AYMES Nutrition packaging
AYMES Nutrition delivers evidence-based oral nutritional supplements to the healthcare sector, prioritizing both patient outcomes and cost-effectiveness. Their packaging approach leverages Tetra Pak-style cartons, emphasizing sustainability, product safety, and clear nutritional communication.
Packaging Portfolio
AYMES Nutrition's packaging portfolio centers on Tetra Pak-style beverage cartons with screw caps, constructed from paperboard and plant-based, recyclable materials. These primary packages are designed for liquid nutritional supplements, offering leak resistance, ease of use, and compact storage. The packaging structure supports both retail and institutional distribution, ensuring product protection and shelf stability. Visual branding is consistent across the portfolio, with clear nutritional information and prominent product identification tailored for healthcare settings.
The packaging is a rectangular beverage carton with a smooth, flat construction. It features a screw cap at the top and is predominantly pink with white and blue accents. The carton has a glossy finish and clean, precise edges. The front displays nutritional information and branding elements prominently.
The packaging is a Tetra Pak-style carton with a rectangular shape, featuring a smooth, flat construction. The carton is primarily beige with a glossy finish, showcasing a clean design. The front displays a large, bold logo of 'AYMES' at the top, along with product information such as 'Actagain 2.0' and 'Café Latte Flavour' prominently featured. Nutritional information is also displayed, including calories and protein content. The top has a screw cap for easy pouring, and the overall design is sleek and modern.
The packaging is a rectangular carton box with a smooth, flat construction made of single-layer paperboard. It features a clean, precise design with a glossy finish. The box is predominantly pink with white and colorful accents, showcasing the product name and flavor prominently. The edges are neatly folded and sealed, indicating a retail packaging style.
The packaging is a rectangular beverage carton with a smooth, flat construction. It features a light brown kraft exterior with printed graphics. The carton has clean edges and folds, typical of retail packaging for liquid products. The top has a screw cap for easy pouring, and the overall design is compact and lightweight.
The packaging is a rectangular carton with a smooth, flat construction typical of folding cartons. It features a bright orange color with a glossy finish. The front displays the product name 'Actagain 1.5 JUCE' prominently, along with a vibrant graphic of an orange and a splash, emphasizing the zesty flavor. The text is printed in a combination of bold and regular fonts, with nutritional information outlined on the side. The top has a screw cap for easy pouring, and the edges are cleanly folded with precise seams.
The packaging is a rectangular, upright carton with a smooth, flat construction. It features a single-layer paperboard material, predominantly white with blue and grey accents. The carton has a clean design with precise edges and folds, typical of retail packaging. The top has a screw cap for easy access, and the sides display nutritional information and branding elements.
About the Brand
AYMES Nutrition specializes in medical nutrition solutions, focusing on oral nutritional supplements designed for diverse patient needs. The company uses plant-based and soya-free formulations, with packaging tailored for healthcare environments and patient convenience.
AYMES operates through a B2B model, primarily serving healthcare professionals and institutions such as the NHS. Their product lineup includes ready-to-drink nutritional solutions and plant-powered alternatives, all packaged in recyclable cartons. The brand’s packaging strategy is closely aligned with sustainability goals—using Tetra Pak and lightweight structures to balance environmental responsibility with logistics efficiency.
Key Differentiator: AYMES distinguishes itself by integrating plant-based packaging with nutritionally complete, evidence-backed products, supported by strong healthcare endorsements and a commitment to cost-effective, sustainable solutions.
Design System
Visual Style
AYMES employs a clean, clinical design aesthetic featuring sans-serif typography, a controlled palette with beige, pink, blue, and orange accents, and a glossy finish for visual clarity. The approach emphasizes readability and a professional healthcare tone.
Brand Identity
The brand consistently uses a bold AYMES logo, clear product names, and standardized iconography for nutritional content. Visual hierarchy prioritizes essential information, ensuring compliance and brand recognition across all SKUs.
Packaging Design
Material selection prioritizes lightweight, single-layer paperboard for recyclability. Structural design is upright and compact, with screw caps for secure resealing. The philosophy balances protection, environmental impact, and ease of handling.
User Experience
Packaging design supports healthcare workflows and patient convenience by providing easy-open, resealable formats and clear, accessible labeling. The unboxing process is straightforward, aligning with clinical needs while reinforcing the brand’s commitment to safety and sustainability.
Company Metrics
Business insights for AYMES Nutrition based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Healthcare professionals, hospitals, clinics, and institutions requiring medical nutrition solutions for both pediatric and adult patients.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for AYMES Nutrition based on industry standards and best practices
Frequently Asked Questions
What types of packaging does AYMES Nutrition use for its products?
AYMES Nutrition primarily utilizes Tetra Pak-style beverage cartons with screw caps, designed for both product safety and environmental sustainability. These cartons are lightweight, recyclable, and optimized for liquid nutritional supplements.
How does AYMES Nutrition address sustainability in its packaging?
AYMES Nutrition prioritizes sustainability by using recyclable Tetra Pak cartons and plant-based materials where possible. The company’s commitment to eco-friendly packaging is part of its broader initiative to reduce environmental impact across its supply chain.
What measures are taken to ensure the safety and integrity of AYMES Nutrition’s packaging during transit?
AYMES utilizes robust, single-layer paperboard cartons with secure screw caps, providing durable protection against leaks, contamination, and physical damage. This ensures product integrity from distribution to end use.
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