A.Vogel (UK & Ireland) Ltd packaging
A.Vogel (UK & Ireland) Ltd specializes in herbal remedies and nutritional supplements, with a packaging approach emphasizing clean branding and product clarity. Their retail packaging predominantly uses carton boxes and glass containers, reflecting a focus on product protection, shelf appeal, and sustainability.
Packaging Portfolio
A.Vogel’s packaging portfolio is characterized by the use of single-layer paperboard retail cartons paired with glass bottles or jars, optimized for both product visibility and protection. The cartons feature clean folds, matte or glossy finishes, and precise die-cutting, ensuring structural integrity and consistent shelf presence. Branding is prominent, with standardized logo placement, green-white color schemes, and detailed product labeling. The materials are chosen for their balance of recyclability, retail display effectiveness, and ability to safeguard herbal products during distribution.
The packaging consists of several retail cartons and a glass bottle. The cartons are made of smooth, flat paperboard with clean edges and folds. They feature colorful graphics with images of the products inside, along with clear branding elements. The glass bottle has a dark brown color and a simple label. The overall appearance is clean and professional, suitable for retail display.
The packaging consists of a folding carton designed to hold a glass bottle of herbal drops. The carton features a smooth, flat construction with clean edges and folds, indicative of single-layer paperboard. The exterior is predominantly white with vibrant colors and graphics, including images of the product and text detailing its use. The design includes a front panel with a prominent logo and product name, along with additional information on the sides and back.
The packaging consists of a folding carton box that is primarily white with colorful graphics. The box features clean, precise edges and folds, indicative of a single-layer paperboard construction. The front displays the product name 'Eye Drops EXTRA' prominently, alongside a graphic of a flower. The back includes usage instructions and product information in a clear layout.
The packaging is a tall, rectangular box made of single-layer paperboard. It features a smooth, flat construction without any visible fluted layers. The box has clean edges and precise folds, typical of retail packaging. The exterior is predominantly white with green accents, providing a fresh and natural appearance. The front displays the product name prominently, along with a logo and additional text. The box is designed for easy shelf display.
The packaging is a rectangular folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is primarily white with green accents, indicating a fresh and natural aesthetic. The carton has a matte finish, giving it a soft texture. The front of the carton displays product information in a clear and legible font, with the brand name prominently featured. There are no visible fluted layers, confirming it as a carton box.
The packaging consists of a rectangular folding carton that houses a glass jar of Ginkgo biloba tablets. The carton features a smooth, flat construction without visible fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly white with green accents, showcasing a clean and precise design. The front displays the product name, 'Ginkgo biloba tablets', in a bold, clear font, accompanied by a graphic of a Ginkgo leaf. The carton has a glossy finish, enhancing its visual appeal. The edges and folds are well-defined, and the overall appearance is lightweight yet sturdy, typical of retail packaging.
About the Brand
A.Vogel is a UK-based health company focused on fresh plant-based remedies, distributed primarily via direct-to-consumer e-commerce. Their packaging strategy utilizes retail cartons and glass bottles to preserve product integrity and communicate a science-backed, natural brand image.
Established in 1986, A.Vogel combines traditional herbal expertise with contemporary scientific standards. The company’s packaging is designed for both visual consistency and functional performance, leveraging single-layer paperboard cartons and glass for optimal product safety and shelf-life. Emphasis is placed on clear information display, regulatory compliance, and alignment with eco-friendly practices.
Key Differentiator: A.Vogel distinguishes itself by consistently using fresh, organically grown herbs and integrating sustainability into both product sourcing and packaging selection.
Design System
Visual Style
Typography is clear and legible, typically sans-serif, emphasizing accessibility and regulatory compliance. The color palette is dominated by white and green, complemented by accent colors specific to product lines, creating a fresh, natural aesthetic. Overall, the visual approach communicates trust and scientific credibility.
Brand Identity
Consistent use of the A.Vogel logo and color scheme ensures strong brand recognition. Iconography is minimal and used purposefully to highlight ingredient sources or product benefits. All packaging maintains high visual consistency across SKUs, supporting cohesive brand recall.
Packaging Design
Material selection prioritizes single-layer paperboard for cartons and glass for primary containers, supporting recyclability and product stability. The structural design philosophy focuses on compact, stackable formats suitable for retail shelves and secure transit.
User Experience
Packaging design supports an informative and reassuring customer journey, with clear product information, usage instructions, and branding that reinforces the natural, trustworthy ethos. The unboxing process is streamlined, minimizing waste while maximizing product accessibility and visual impact.
Company Metrics
Business insights for A.Vogel (UK & Ireland) Ltd based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in the UK and Ireland seeking natural, science-backed remedies, with a focus on direct-to-consumer e-commerce channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for A.Vogel (UK & Ireland) Ltd based on industry standards and best practices
Frequently Asked Questions
What materials does A.Vogel use for its packaging?
A.Vogel primarily utilizes single-layer paperboard cartons for outer packaging and glass bottles or jars for internal containment, supporting both product protection and recyclability.
How does A.Vogel balance branding and sustainability in packaging?
The packaging design incorporates prominent branding elements while selecting recyclable and eco-friendly substrates, aligning with the company’s sustainability values and health-focused ethos.
Is A.Vogel’s packaging optimized for e-commerce logistics?
Yes, the combination of sturdy cartons and glass containers ensures product safety during transit, while the packaging formats are suitable for direct-to-consumer distribution.
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