AVA & MAY packaging
AVA & MAY is a Berlin-based producer of scented candles and home fragrances, known for its vibrant product line and strong focus on sustainability. The brand leverages visually distinctive, custom-designed packaging to enhance both shelf appeal and the consumer unboxing experience.
Packaging Portfolio
AVA & MAY’s packaging portfolio centers around custom-designed, single-layer paperboard folding cartons with glossy finishes and high-fidelity print graphics. The structures are optimized for both shelf display and the protection of fragile candle vessels, utilizing precise folding, clean edges, and window elements for product visibility. Seasonal motifs and collection-specific graphics dominate the portfolio, allowing for rapid adaptation to market trends and limited-edition releases. The consistent use of recyclable materials aligns with the brand's sustainability commitments while maintaining a premium tactile and visual quality.
The packaging consists of a folding carton with a smooth, flat construction. The box is predominantly white with colorful graphics featuring fruits and leaves, indicative of a summer theme. The edges are clean and precise, with a glossy finish that enhances the visual appeal. The box has a lid that tucks into the base, typical of retail cartons.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a bright yellow exterior with a textured appearance, adorned with white floral graphics and a logo. The edges are clean and precise, indicating a well-constructed design. The box has a top flap that folds down for closure, with no visible signs of wear or damage.
The packaging consists of a folding carton with a smooth, flat construction. It features a colorful design with a predominantly white background, accented by vibrant orange and yellow graphics. The edges are clean and precise, indicative of a well-constructed retail box. The box has a top flap that folds down to close, and the overall shape is rectangular, suitable for housing a candle.
The packaging consists of a smooth, flat construction without visible fluted layers, indicative of a single-layer paperboard. The box features a colorful design with tropical motifs and a clear window showcasing the candle inside. The edges are clean and precise, with a glossy finish that enhances the visual appeal. The packaging is lightweight and designed for retail display.
The packaging is a folding carton with a smooth, flat construction. It features a colorful design with a pastel gradient transitioning from pink to blue. The box has clean edges and precise folds, typical of retail packaging. The front displays a label with the product name 'Coconut Dream' and the brand name 'AVA & MAY'. The overall appearance is light and appealing, suitable for a cosmetic or home fragrance product.
The packaging is a folding carton with a smooth, flat construction. It features a white paperboard exterior with colorful graphics depicting elements like hot air balloons and boats, indicative of a vibrant and playful design. The edges are clean and precise, with a glossy finish that enhances the visual appeal. The box is square in shape, designed to hold a product securely.
About the Brand
AVA & MAY specializes in premium home fragrance products, including scented candles and diffusers, distributed primarily through its direct-to-consumer online platform. The company's packaging is characterized by colorful, thematic carton boxes that deliver both protection and strong brand presence at retail.
Each packaging solution employs single-layer paperboard with glossy finishes and high-quality print graphics, supporting a wide range of seasonal and collection-based designs. The structural design is optimized for retail display and gifting, with a consistent emphasis on clean edges and precise folding. AVA & MAY's approach balances branding, sustainability considerations, and packaging efficiency to meet evolving consumer expectations in the home & garden sector.
Key Differentiator: AVA & MAY distinguishes itself through its integration of custom, seasonally themed packaging and sustainability-focused materials, which together reinforce the brand's quality positioning and eco-conscious market appeal.
Design System
Visual Style
Typography is modern and sans-serif, supporting legibility and a contemporary tone. The color palette is vibrant, driven by seasonal and thematic variations—often incorporating pastels, bold accent colors, and white space for contrast. Visual design emphasizes playful, illustrative graphics that evoke a sense of place or seasonal mood.
Brand Identity
The AVA & MAY logo is prominently placed on all primary packaging, ensuring strong brand recognition. Iconography and thematic illustrations are used consistently across products to denote scent or collection. Visual consistency is maintained through standardized label placement and recurring design motifs.
Packaging Design
Material choices favor FSC-certified, recyclable single-layer paperboard with a glossy coating for enhanced shelf presence. Structural design prioritizes retail readiness and giftability, utilizing folding cartons with secure closures and sometimes window cutouts for product visibility. Designs balance protection with minimal material waste.
User Experience
Packaging is crafted to enhance the customer journey from initial purchase through unboxing, with high-impact graphics and tactile finishes designed to evoke emotional response. Clear labeling and visual cues support product identification and elevate the gifting experience, reinforcing brand loyalty and perceived value.
Company Metrics
Business insights for AVA & MAY based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious consumers and gifting-oriented buyers interested in premium home fragrance products across Europe, particularly those seeking sustainable and aesthetically appealing packaging.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for AVA & MAY based on industry standards and best practices
Frequently Asked Questions
What types of packaging does AVA & MAY use for its products?
AVA & MAY primarily utilizes custom-printed folding carton boxes made from single-layer paperboard. These are designed for both retail display and safe shipment of candles and home fragrance items.
How does AVA & MAY address sustainability in its packaging?
The company emphasizes the use of recyclable materials and compact packaging formats to minimize environmental impact, complementing its broader sustainability initiatives.
How does AVA & MAY’s packaging support the unboxing experience?
The brand delivers a consistently vibrant unboxing experience through visually engaging graphics, glossy finishes, and structural integrity, which together enhance consumer perception and brand recall.
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