Aurelka packaging
Aurelka specializes in ergonomic children's footwear, combining foot health with contemporary design. The company employs branded carton and rigid box packaging solutions, emphasizing both product protection and a playful, child-friendly unboxing experience.
Packaging Portfolio
Aurelka's packaging portfolio centers on branded folding carton boxes with matte or gloss finishes, optimized for both retail shelf appeal and e-commerce durability. The use of vivid colors, playful graphics, and clear brand identifiers is consistent across product lines. Rigid box formats are utilized for premium or gift-oriented offerings, providing enhanced product protection and a more substantial tactile experience. Structural features such as precise folding, secure closures, and occasional product-view windows indicate a focus on balancing cost efficiency with visual impact—a key factor in children's retail packaging.
The packaging consists of a thick, sturdy chipboard box with a premium appearance. It features a smooth, matte finish with a clean, white exterior and a contrasting black base. The box is designed to open like a book, with a hinged lid that reveals a neatly fitted insert holding a cosmetic tube. The interior is also white, providing a clean backdrop for the product. The overall construction is robust, indicating durability and a high-quality presentation.
The packaging is a flat, rectangular box made of smooth, single-layer paperboard. It features a vibrant pink exterior with a matte finish. The edges are clean and precise, indicating a well-constructed folding carton. The top of the box has a logo and product information printed in white, while the bottom shows the sole of a shoe resting on it, suggesting the box is designed for footwear.
The packaging is a square-shaped folding carton with a smooth, flat construction. It features a predominantly black exterior with a matte finish, complemented by a light gray or beige side that has a wood-like texture. The edges are clean and precise, indicating high-quality manufacturing. The front displays the product name 'ENERGY' in bold white text, while the sides contain detailed nutritional information and ingredients in smaller, clear font. The overall design is modern and minimalistic, appealing to a health-conscious audience.
The packaging is a flat, smooth, single-layer paperboard box with a vibrant red exterior. The box features a circular cut-out on one side, providing a view of the contents inside. The edges are clean and precise, indicating a well-constructed folding carton. The surface has a matte finish with a slight sheen, enhancing its visual appeal. The box is adorned with white text and graphics, including the brand name 'aurelka' prominently displayed in a playful font, along with product information and a barcode label on the bottom.
The packaging consists of a folding carton that houses a glass jar. The carton has a smooth, flat construction without fluted layers, indicative of single-layer paperboard. It features a predominantly dark green color with a textured appearance, complemented by white text. The edges are clean and precise, with a glossy finish that enhances its visual appeal. The front displays the product name 'HEART' prominently, along with additional product information in a smaller font. The design is modern and minimalistic, aligning with contemporary branding trends.
About the Brand
Aurelka designs and manufactures children's shoes with a strong focus on ergonomic support and comfort. The brand's packaging strategy leverages visually engaging folding cartons and rigid boxes, ensuring alignment with its health- and style-oriented positioning.
Packaging across Aurelka's product lines incorporates custom printed, single-layer carton boxes as well as premium rigid boxes for select offerings. Each packaging format is tailored to the product's size and category, reflecting an intent to provide a cohesive, branded experience. The visual identity—marked by bold colors and playful graphics—reinforces the brand's appeal to both parents and children, while the structural designs prioritize product safety during transit.
Key Differentiator: Aurelka's unique integration of ergonomic product design with a visually distinct, child-centric packaging system distinguishes its brand within the children's footwear sector.
Design System
Visual Style
Typography features rounded, playful sans-serif fonts paired with high-contrast, vibrant colors such as pink, red, and black, often with matte or lightly glossy finishes for tactile appeal. The overall aesthetic is modern, approachable, and child-friendly.
Brand Identity
Logo placement is prominent on all packaging, with consistent use of the aurelka.pl wordmark and playful iconography. Visual consistency is maintained through repeated color schemes and typographic choices, reinforcing brand recall.
Packaging Design
Material selection prioritizes single-layer paperboard for most products, with chipboard for rigid boxes, emphasizing durability and print quality. Structural design incorporates clean folds, window cut-outs, and secure closures, aligning with retail and shipping requirements.
User Experience
Packaging is designed for ease of opening, immediate brand recognition, and a positive emotional response from both children and parents. The visual and tactile qualities aim to enhance the customer journey from purchase to unboxing, supporting brand loyalty and perceived product value.
Company Metrics
Business insights for Aurelka based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious parents seeking supportive and stylish footwear for children, primarily in Poland and broader European e-commerce markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Aurelka based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Aurelka use for its children's footwear?
Aurelka utilizes custom folding carton boxes for most footwear, incorporating vibrant colors and branded graphics, and employs rigid boxes for select premium products, prioritizing both durability and brand presentation.
How does Aurelka's packaging support product protection during shipping?
The use of well-constructed, single-layer carton and rigid boxes provides robust protection for shoes, maintaining product integrity during logistics and reducing the risk of transit damage.
Is Aurelka's packaging environmentally friendly?
Aurelka's packaging primarily uses recyclable paperboard and chipboard materials, but the overall sustainability impact may be limited by the use of finishes and potential lack of advanced eco-certifications.
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