Asmodee packaging
Asmodee is a leading publisher and distributor in the tabletop gaming industry, specializing in board, card, and role-playing games. Their packaging strategy emphasizes visually distinctive, branded solutions that support both retail impact and product protection, with a growing focus on sustainability.
Packaging Portfolio
Asmodee utilizes a mix of folding carton boxes and rigid boxes, optimized for both retail and logistics requirements. The packaging typically features single-layer paperboard for standard game boxes and premium rigid board for collector or franchise editions, with gloss finishes and structural cut-outs to enhance shelf impact and brand storytelling. Compartments and inserts are used for component organization and product integrity, while franchise-specific artwork and licensed branding drive immediate consumer recognition. The company demonstrates a gradual shift toward sustainable substrates and recyclability, reflecting broader industry trends.
The packaging is a square-shaped box made from a single layer of paperboard. It features a smooth, flat construction without any visible fluted layers. The box is predominantly blue with swirling golden and white designs, creating a visually striking appearance. The edges are clean and precise, with a glossy finish that enhances the colors and graphics. There is a rectangular cut-out on the top, likely for visibility or access to the contents. The overall design is vibrant and eye-catching, suitable for retail display.
The packaging is a rigid box with a sturdy construction, featuring thick walls and a premium appearance. The exterior is predominantly black with intricate geometric patterns and Star Wars branding. The box has a lid that opens upwards, revealing compartments for game components inside. The edges are clean and precise, indicating high-quality manufacturing.
The packaging is a cube-shaped box made of single-layer paperboard. It features a smooth, flat construction without any visible fluted layers. The box is predominantly colored in shades of purple and blue, with a glossy finish that enhances its visual appeal. The top of the box has a cut-out window, allowing a glimpse of the contents inside. The edges and folds are clean and precise, indicative of a well-constructed folding carton. The design includes bold white text and graphics, prominently displaying the 'STAR WARS UNLIMITED' branding.
The packaging is a sturdy, thick-walled box designed to hold card game components. It features a vibrant, colorful exterior with a glossy finish, showcasing a dynamic graphic design related to the Star Wars franchise. The box has a lid that opens from the top, revealing compartments for card storage. The edges are clean and well-defined, indicating high-quality construction.
The packaging is a tall, rectangular folding carton made of single-layer paperboard. It features a smooth, flat construction without visible fluted layers. The exterior is predominantly blue with vibrant graphics and text. The front displays the product name 'SMART SMACK' in large, bold letters, with a playful design that includes colorful patterns and illustrations. The edges are clean and precise, and the carton has a glossy finish that enhances the visual appeal. The top has a hang tab for retail display, and the overall design is aimed at attracting attention in a retail environment.
About the Brand
Asmodee produces and distributes a diverse portfolio of tabletop games, leveraging packaging as a key element in brand presentation and consumer engagement. Their packaging approach combines retail-ready carton and rigid box formats with high-impact visual design, supporting both product security and shelf presence.
The company utilizes a range of packaging types, including single-layer paperboard cartons and durable rigid boxes tailored to various product lines. Asmodee's packaging is engineered for both visual appeal and logistical efficiency, integrating licensed branding and franchise-specific artwork where relevant. There is clear evidence of design consistency across game franchises, with an evolving commitment to eco-friendly materials and sustainable practices.
Key Differentiator: Asmodee differentiates itself through a combination of strong franchise branding, high-quality structural packaging, and a strategic emphasis on sustainability and community engagement.
Design System
Visual Style
Typography is bold and legible, often leveraging franchise-specific typefaces (e.g., Star Wars, Altered). Color palettes are vibrant and saturated, corresponding to game themes—frequent use of blues, blacks, purples, and golds to create high visual contrast and retail differentiation. Overall aesthetic is modern, graphic-heavy, and franchise-driven.
Brand Identity
Logo placement is prominent, with consistent use of game and franchise branding (logos, emblems, and key visuals). Iconography is franchise-appropriate and used to reinforce brand narratives. Visual consistency is maintained across packaging through standardized color schemes and layout structures.
Packaging Design
Material choices prioritize single-layer paperboard for core games and rigid board for premium editions. Design philosophy emphasizes structural integrity, retail-ready features (gloss, cut-outs, hang tabs), and component protection through internal compartments. Increasing incorporation of recyclable and responsibly sourced materials.
User Experience
Design supports an engaging unboxing experience with clear branding, intuitive opening mechanisms, and organized component storage. Visual and structural elements are aligned to build anticipation, reinforce theme, and facilitate gameplay setup, enhancing overall customer satisfaction and brand loyalty.
Company Metrics
Business insights for Asmodee based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Global consumers of tabletop, board, card, and role-playing games, ranging from families and casual players to dedicated gaming enthusiasts.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Asmodee based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Asmodee primarily use for its games?
Asmodee mainly employs single-layer paperboard folding cartons and rigid boxes, designed for both retail display and product protection. Packaging formats are tailored by game type, with custom graphics, cut-outs, and internal compartments for component organization.
How does Asmodee address sustainability in its packaging?
Asmodee incorporates sustainability through the use of recyclable materials, responsible sourcing, and ongoing initiatives to reduce environmental impact. The company demonstrates an increasing shift toward eco-friendly packaging across its product lines.
How does packaging contribute to Asmodee's brand experience?
Packaging is integral to Asmodee's brand strategy, enhancing unboxing experiences with visually cohesive designs, franchise-specific artwork, and high-quality construction that supports both shelf appeal and consumer engagement.
Discover other Games companies
Explore more companies in the games industry and their packaging strategies
Three for One Trading specializes in buying and selling collectible trading cards, particularly Magic: The Gathering and Flesh and Blood. They offer a robust selection of cards along with a physical store in Vienna and an online shop.
Extreme X Fink
Games
Extreme X Fink specializes in collectible video games, consoles, and accessories, particularly focusing on vintage and Japanese editions. The company caters to both casual gamers and collectors alike.
Blizzard Ukraine
Games
Blizzard Ukraine is an e-commerce platform specializing in collectible merchandise from popular gaming franchises. The company offers a range of products including action figures, apparel, and accessories inspired by beloved games.