Amoena packaging
Amoena specializes in post-mastectomy health products, offering breast forms, recovery garments, and related medical wear. Their packaging approach emphasizes clean, brand-consistent carton solutions designed for both retail display and product protection.
Packaging Portfolio
Amoena’s packaging portfolio is dominated by precision-folded carton boxes constructed from single-layer paperboard, often finished with matte or gloss coatings for a premium tactile feel. Most formats include secure flap closures, with some utilizing inner plastic bags to enhance hygiene and product protection—particularly important for medical and intimate apparel. Cartons are dimensioned to fit specific SKUs, supporting both efficient logistics and attractive retail presentation. Branding is consistently executed across all packaging, with clear product information, subtle color accents, and a restrained aesthetic that aligns with health sector best practices.
The packaging is a smooth, flat construction made of single-layer paperboard, featuring a clean and precise design. The box is predominantly white with a light gray stripe running horizontally across the top. The front displays a blue label with product information, including the product name 'Energy Light 3U', size '9', and a graphic of a yarn ball. The edges are sharp and well-defined, indicating a high-quality folding carton. There are no visible fluted layers, confirming it as a carton box.
The packaging is a slender, upright carton box designed for retail display. It features smooth, flat construction with clean edges and precise folds. The box is primarily a light grey color with a matte finish, giving it a sleek appearance. The front side displays the product name 'Soft Cleanser' prominently in a dark blue font, along with the brand name 'amoena' in a larger font above it. The overall design is minimalistic, focusing on the product information without excessive graphics.
The packaging consists of a flat, smooth, single-layer paperboard box with clean edges and folds. The box is primarily a light beige color with a matte finish. It features a top flap that opens to reveal a clear plastic bag containing the product inside. The box has a rectangular shape, with dimensions that suggest it is designed to hold a specific item securely. The exterior is free from any visible wear or damage, indicating it is in excellent condition.
The packaging is a smooth, flat construction with a clean, precise design. It features a predominantly white exterior with subtle color accents. The edges are sharp and well-defined, indicating a high-quality folding carton. The box has a simple, minimalistic aesthetic, typical of retail packaging for products like cosmetics or medical supplies. The front displays a label with product information, including the product name, size, and a barcode.
The packaging is a flat, square-shaped box made of single-layer paperboard. The exterior features a smooth, white surface with a floral design in light yellow. The edges are clean and precise, indicating a well-constructed folding carton. The box has a glossy finish that enhances the visual appeal. The top flap is slightly larger than the side flaps, allowing for a secure closure. The box is designed for retail display, showcasing the product inside while maintaining an elegant appearance.
About the Brand
Amoena is a global leader in post-surgical health products, focusing on the needs of breast cancer survivors through specialized garments and medical devices. The company integrates a patient-centric ethos into both product development and packaging, prioritizing comfort, accessibility, and presentation.
Operating in the health sector with a B2C model, Amoena targets women recovering from breast surgery with an extensive portfolio of breast forms, compression wear, lingerie, and lymph care products. Packaging choices are informed by the functional demands of medical-grade products and the emotional needs of the target demographic. The brand consistently utilizes high-quality, visually minimal carton packaging for optimal safety, hygiene, and shelf presence.
Key Differentiator: Amoena stands out for its integration of clinical utility and emotional reassurance in packaging, combining medical-grade protection with elegant, brand-consistent retail presentation.
Design System
Visual Style
Amoena employs a minimalist design language with clean sans-serif typography, a palette centered on whites, beiges, soft greys, and subtle pastels, complemented by occasional floral motifs. The overall style is understated, professional, and tailored to a health-focused clientele.
Brand Identity
Branding features the Amoena logo in a prominent but unobtrusive manner, consistent logo placement, and clear product labels. Visual consistency is reinforced through uniform color schemes, careful alignment, and restrained use of decorative elements such as light floral patterns.
Packaging Design
Materials are primarily recyclable single-layer carton board with occasional plastic secondary packaging for hygiene. Structural design prioritizes protection, ease of stacking, and straightforward opening, balancing medical-grade safety with retail aesthetics.
User Experience
Packaging is designed to provide reassurance and clarity at every touchpoint—easy-to-read labeling, protective inner wraps, and unboxing layouts that reinforce quality and care. The approach minimizes friction and supports user confidence during critical post-surgical recovery phases.
Company Metrics
Business insights for Amoena based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Breast cancer survivors and post-mastectomy patients seeking high-quality, specialized recovery and support products worldwide.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Amoena based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does Amoena primarily use?
Amoena primarily utilizes single-layer paperboard folding cartons with matte or gloss finishes, often paired with inner plastic bags for additional hygiene and product integrity. These formats are optimized for retail display and secure shipping.
How does Amoena address sustainability in its packaging?
Amoena demonstrates a commitment to sustainability through the use of recyclable carton materials and streamlined designs that minimize excess packaging. However, some inner plastic components may limit overall recyclability.
How does Amoena’s packaging enhance the customer experience?
Amoena’s packaging delivers a clean, professional unboxing experience with clear branding, product information, and a consistent visual identity that reinforces quality and care.
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