Amiri packaging
Amiri is a luxury streetwear brand specializing in high-end apparel and accessories. The company employs premium rigid box packaging with a minimalist, brand-forward approach, reflecting its luxury positioning and focus on elevated unboxing experiences.
Packaging Portfolio
Amiri’s packaging portfolio is characterized by the consistent use of rigid chipboard boxes with matte black paper wraps, magnetic and tuck flap closures, and custom internal inserts. The boxes are engineered for both durability and high-end presentation, supporting a premium unboxing ritual. Branding is prominent, with the 'AMIRI' logo embossed or printed on box lids. Structural elements prioritize product protection and visual impact, while the minimalist aesthetic aligns closely with luxury streetwear trends.
The packaging features a thick, sturdy construction indicative of premium quality. It has a luxurious black exterior with a matte finish, providing a sophisticated appearance. The edges are clean and precise, with no visible fluted layers, confirming it is made from chipboard. The box has a magnetic closure, enhancing its premium feel. Inside, there are inserts that hold various items securely, indicating thoughtful design for protection and presentation.
The packaging is a sturdy, rectangular box with a luxurious appearance. It features a thick, chipboard construction that is covered in a matte black finish. The box has clean, precise edges and a smooth surface, giving it a premium feel. The top of the box is adorned with the brand name 'AMIRI' in a simple, elegant font, centered and embossed in a contrasting color. The box opens from the front with a tuck flap closure, ensuring secure storage.
The packaging consists of thick, sturdy boxes with a luxurious matte black finish. The boxes have clean, precise edges and are designed to hold high-end products. The overall appearance is sleek and premium, indicative of high-quality construction.
The packaging consists of a thick, sturdy box with a premium appearance. It features a matte black finish with a smooth texture, giving it a luxurious feel. The box has clean, precise edges and a rectangular shape, designed to hold high-end products. The lid is slightly larger than the base, allowing it to fit over the box seamlessly. The interior is likely lined to enhance the presentation of the contents.
The packaging consists of a thick, sturdy box with a premium appearance. The box has a matte black finish and is covered in high-quality paper. It features clean, precise edges and a luxurious feel. The box is closed with a magnetic flap, ensuring a secure closure. The interior is likely designed to hold various items, indicated by the presence of inserts or compartments. The overall shape is rectangular, and the dimensions suggest it is suitable for holding multiple accessories or items.
About the Brand
Amiri is a Los Angeles-based luxury fashion label known for blending Californian streetwear aesthetics with high-fashion sensibilities. The brand targets a discerning, style-conscious audience seeking modern, meticulously crafted garments and accessories. Amiri’s direct-to-consumer model supports exclusive product releases and a curated brand experience.
Founded in 2014 and operating with a global footprint, Amiri leverages premium materials and detailed craftsmanship to deliver luxury apparel, accessories, and footwear. The brand's growth trajectory and high revenue metrics reflect increasing consumer demand for luxury streetwear. Packaging plays a strategic role in reinforcing Amiri's luxury positioning, with a focus on visual impact, material quality, and cohesive branding throughout the customer journey.
Key Differentiator: Amiri distinguishes itself through exclusive limited releases, elevated packaging design, and a strong focus on craftsmanship and luxury branding in both product and presentation.
Design System
Visual Style
The visual design employs minimalist typography (sans-serif, bold uppercase), a monochromatic black and white color palette, and a focus on negative space. The overall aesthetic is restrained, modern, and premium, emphasizing sophistication over ornamentation.
Brand Identity
Logo usage is dominant and always centered or prominently positioned, with strong adherence to brand guidelines. Iconography is minimal or absent, maintaining a focus on clean lines and visual consistency across all physical and digital assets.
Packaging Design
Material selection focuses on thick chipboard substrates wrapped in matte finished papers for tactile and visual luxury. Structural integrity is prioritized through rigid formats and magnetic closures, with custom inserts for product security and presentation.
User Experience
The packaging is designed to deliver a memorable unboxing experience, supporting the brand’s luxury narrative. Every touchpoint, from the initial opening to product reveal, is curated to reinforce perceived value, exclusivity, and customer satisfaction.
Company Metrics
Business insights for Amiri based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Affluent, fashion-forward consumers seeking luxury streetwear and high-end accessories, primarily aged 18-40, with a global reach via direct-to-consumer e-commerce.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Amiri based on industry standards and best practices
Frequently Asked Questions
What type of packaging does Amiri use for its products?
Amiri primarily utilizes rigid, chipboard-based boxes with a matte black finish, magnetic or tuck flap closures, and prominent logo placement. This approach underscores the brand's luxury positioning and enhances the unboxing experience.
How does Amiri’s packaging support its brand identity?
The packaging features minimalist design, high-quality materials, and consistent use of the 'AMIRI' logo, reinforcing the brand’s identity and luxury image at every customer touchpoint.
What sustainability practices are evident in Amiri's packaging?
While Amiri’s packaging is premium and durable, there is limited public evidence of advanced sustainability measures such as recycled content or eco-certifications. The use of chipboard offers some recyclability, but overall sustainability practices appear to be moderate.
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