AGF - Siêu Thị Online packaging
AGF - Siêu Thị Online delivers fresh and processed food products through a B2C e-commerce platform, utilizing a range of branded carton and corrugated packaging. Their packaging strategy emphasizes product safety, visual consistency, and selective sustainability measures to support their health-focused positioning.
Packaging Portfolio
AGF - Siêu Thị Online employs a packaging portfolio dominated by corrugated cardboard shipping boxes and retail-oriented carton boxes. Corrugated solutions are selected for their durability and product protection during last-mile delivery, while retail cartons utilize single-layer paperboard with high-quality print finishes to support brand visibility. Packaging formats are tailored to product categories—coffee and beverages receive specialized carton designs featuring vibrant graphics and multilingual labeling. The portfolio reveals a balance between structural robustness for logistics and visual design for shelf impact, with moderate integration of eco-friendly materials.
The packaging is a rectangular folding carton with smooth, flat construction. It features a predominantly white exterior with colorful graphics. The edges are clean and precise, indicating a well-constructed design. The front displays a cup of coffee with steam rising, suggesting the product is related to coffee. The sides include various symbols related to product handling and storage.
The packaging is a corrugated box with a visible fluted inner layer, characterized by its sturdy construction. The box is primarily brown with printed graphics in green and white. It features a top flap that is partially opened, revealing the contents inside. The edges of the box show slight wear, indicating handling, while the overall structure remains intact.
The packaging consists of a folding carton box with a smooth, flat construction. It features a clean, rectangular shape with precise edges and folds. The exterior is primarily kraft brown with a glossy finish on the printed areas. The front displays a large label with the product name 'CAFE LATTE' and a graphic of a coffee cup. The sides have additional product information and branding elements. The top flaps are designed for easy opening.
The packaging is a retail carton designed to hold multiple beverage pouches. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The carton is predominantly white with colorful graphics representing different flavors of the beverage. The edges are clean and precise, suggesting a well-constructed design. The top of the carton has a tuck flap closure, allowing easy access to the contents. The front displays vibrant images of the products inside, with clear labeling and branding.
The packaging is a rectangular folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly gold with printed graphics and text. The box has a glossy finish, enhancing its visual appeal. The front displays the brand name 'MAXIM' prominently, along with product information and a stylized crown logo. The sides have additional product details and images related to the coffee product.
About the Brand
AGF - Siêu Thị Online operates as a prominent online supermarket in Vietnam, specializing in the delivery of fresh meats, dairy, snacks, and beverage products. Their packaging system prioritizes structural integrity and clear branding for both retail and shipping scenarios.
The company's portfolio includes a variety of carton boxes and corrugated shipping solutions engineered to protect perishable and high-value goods during transit. AGF’s branding is consistently integrated across product packaging, balancing visual appeal with functional requirements. While generic shipping cartons are occasionally used, most consumer-facing formats leverage distinctive graphics and brand identifiers, contributing to a cohesive consumer perception.
Key Differentiator: AGF distinguishes itself through the integration of high-visibility branding on retail packaging and a selective focus on sustainable materials, reinforcing its commitment to health and environmental responsibility.
Design System
Visual Style
Typography leverages clear, modern sans-serif fonts for legibility, supported by a color palette of earth tones (browns, greens, whites) and occasional gold accents for premium lines. The overall aesthetic is clean, approachable, and health-oriented.
Brand Identity
Consistent use of the AGF logo and product line branding is evident across retail packaging. Iconography and product imagery are employed to communicate product type and quality, with visual hierarchy maintained through strategic placement of brand elements.
Packaging Design
Material selection prioritizes corrugated cardboard for shipping and single-layer paperboard for retail cartons, balancing durability with printability. Structural designs are functional, with easy-open features and reinforced edges for protection.
User Experience
Packaging layouts are engineered to ensure both intuitive unboxing and clear product identification. Attention to tactile and visual cues—such as gloss finishes and ergonomic flaps—enhances the consumer journey, supporting AGF’s health and quality messaging.
Company Metrics
Business insights for AGF - Siêu Thị Online based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious Vietnamese consumers seeking convenient online grocery delivery with a focus on fresh, high-quality food products.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for AGF - Siêu Thị Online based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does AGF - Siêu Thị Online use?
AGF utilizes a mix of corrugated cardboard for shipping and single-layer paperboard for retail cartons, with an emphasis on sturdy construction and brand-consistent graphics.
How does AGF balance packaging sustainability with product safety?
AGF incorporates recyclable cardboard in most formats and opts for robust corrugated structures to ensure logistics safety, though the level of eco-friendly innovation is moderate compared to industry leaders.
Is AGF’s packaging customized for every product?
Retail-facing products frequently use custom-designed cartons with high branding relevance, while shipping boxes may be more generic with less frequent brand application.
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