AEC Paris packaging
AEC Paris is a Paris-based jewelry brand specializing in handcrafted pieces made from stainless steel and 18-carat gold plating, complemented by natural stones. Their packaging strategy emphasizes premium presentation and brand alignment, utilizing a mix of rigid and carton boxes to enhance both product protection and the unboxing experience.
Packaging Portfolio
AEC Paris employs a dual approach with rigid and folding carton boxes, emphasizing structural integrity and premium visuals. Rigid boxes are constructed from thick chipboard with soft-touch matte finishes, while folding cartons offer lightweight, efficient protection with pastel exteriors and elegant internal prints. All packaging formats exhibit clean edges and secure closures, supporting both luxury presentation and product security. Recyclable paperboard dominates material selection, though the focus remains on premium tactile experiences and branding consistency.
The packaging is a rigid box with a sturdy construction, featuring a thick chipboard base. The exterior is covered in a soft-touch peach-colored paper with a matte finish, giving it a premium appearance. The box opens from the top with a clean, precise edge. Inside, it contains various items, including a booklet and a fabric accessory, suggesting it is designed for a luxury product. The overall shape is rectangular, with dimensions that suggest it is suitable for a gift or high-end retail item.
The packaging is a folding carton with a smooth, flat construction. It features a light-colored exterior, likely a pastel shade, with a subtle floral design printed on the inside. The outer surface is clean and has precise edges and folds, indicating a well-constructed box. The box opens from the top and has a tuck flap closure. The interior is a contrasting color, possibly a soft peach or beige, which adds an elegant touch.
The packaging is a folding carton with a smooth, flat construction. The exterior is a kraft brown color, while the interior features a light pastel peach color. The edges are clean and precise, indicating a well-constructed fold. The box opens from the top and has a tuck flap closure. There are no visible signs of wear or damage, suggesting it is in excellent condition. The overall shape is rectangular, designed to hold flat items.
The packaging is a rigid box with a thick and sturdy construction, featuring a smooth, flat surface. The exterior is covered in a soft, textured paper with a light pink hue. The box has clean, precise edges and a luxurious appearance, indicative of high-quality materials. The top surface has a subtle sheen, enhancing its premium feel.
The packaging consists of thick, sturdy boxes with a premium appearance. The boxes are square-shaped and feature clean, precise edges. They are covered in a decorative paper that gives a luxurious feel. The boxes are closed with a tuck flap mechanism, ensuring secure closure. The overall color is a soft beige or light tan, contributing to a sophisticated aesthetic. The surface appears smooth with a matte finish, enhancing the premium look.
The packaging consists of a sturdy, thick-walled box with a premium appearance. The exterior is covered in a soft-touch, matte finish, with a light beige color. The interior features a contrasting cream-colored lining, enhancing the luxurious feel. The box is opened from the top and contains a fabric pouch that holds the jewelry items. The overall design is elegant and sophisticated, suitable for high-end retail.
About the Brand
AEC Paris operates in the fashion jewelry segment, offering a curated selection of earrings, rings, bracelets, and necklaces with a focus on durability and style. Packaging is a critical component of their direct-to-consumer model, supporting brand perception and product integrity.
The company leverages custom rigid and folding carton boxes with premium finishes, such as soft-touch matte paper and elegant pastel color schemes, to communicate luxury and attention to detail. Brand elements are consistently applied across all packaging, which reinforces their identity among style-conscious consumers and supports their positioning as a premium, Parisian jewelry label.
Key Differentiator: AEC Paris stands out for its integration of luxury packaging materials and design consistency, aligning packaging closely with brand values of craftsmanship, sustainability, and consumer experience.
Design System
Visual Style
Typography features elegant serif and sans-serif fonts, paired with a pastel-based color palette (peach, beige, soft pink) for a soft, sophisticated look. Minimalist design and matte finishes dominate the aesthetic approach.
Brand Identity
Consistent use of the Emma & Chloé logo, location references (e.g., 'PARIS 10'), and gold foil detailing ensure high brand recognition. Iconography is subtle, reinforcing elegance and luxury values.
Packaging Design
Preference for rigid chipboard and folding carton structures, covered in soft-touch decorative paper. Design philosophy centers on durability, tactile quality, and strong brand presence, with secure closures and insert solutions for jewelry protection.
User Experience
Packaging is designed for memorable unboxing, combining visual appeal, tactile pleasure, and clear branding. The structure and presentation guide the consumer through a premium experience, reinforcing brand loyalty and perceived product value.
Company Metrics
Business insights for AEC Paris based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Fashion-conscious consumers seeking premium, handcrafted jewelry with a focus on luxury presentation and brand authenticity, primarily in France and broader European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for AEC Paris based on industry standards and best practices
Frequently Asked Questions
What types of packaging does AEC Paris use for its jewelry products?
AEC Paris utilizes a combination of rigid boxes and folding carton boxes, both featuring premium finishes, pastel color palettes, and clear brand identifiers to optimize protection and the unboxing experience.
How does AEC Paris ensure packaging durability during shipping?
The brand employs thick-walled rigid boxes and well-constructed folding cartons with secure closures, providing robust protection for delicate jewelry items throughout the logistics chain.
Is sustainability considered in AEC Paris's packaging strategy?
While the packaging emphasizes luxury and presentation, use of recyclable paper-based materials is evident; however, the extent of eco-certifications or advanced sustainable practices is not fully specified.
Discover other Apparel companies
Explore more companies in the apparel industry and their packaging strategies
Compressport International
Apparel
Compressport International specializes in high-end compression garments and sports accessories designed for athletes. Founded in 2008 and based in Geneva, Switzerland, the company caters to the needs of trail runners, triathletes, and other fitness enthusiasts.
Menswear Online
Apparel
Menswear Online is a UK-based e-commerce retailer specializing in stylish men's clothing and accessories. The company offers a wide selection of premium brands, including Armani Exchange and Lacoste.
Sneakers ER
Apparel
Sneakers ER is a retailer specializing in premium sneaker care products, including cleaners and protectors. They offer a variety of products designed to maintain and enhance the longevity of sneakers.