ABENA Nederland packaging
ABENA Nederland specializes in healthcare solutions such as incontinence, skin care, and wound care products, serving both institutions and individual consumers. The company employs robust, branded corrugated and carton packaging to ensure protection, discretion, and sustainability throughout the supply chain.
Packaging Portfolio
ABENA Nederland employs a dual packaging system: corrugated boxes for bulk shipping and e-commerce, and folding carton boxes for retail and professional use. Corrugated boxes feature robust, multi-layer construction providing high product security, while folding cartons offer lightweight convenience for retail and clinical environments. Branding is consistently applied across all formats, with logos and product details clearly visible, supporting traceability and compliance. Material choices favor recyclability and minimalistic design, optimizing both protection and environmental impact.
The packaging consists of a large, brown corrugated box with visible fluted edges when viewed from the side. The box is sturdy and designed for shipping, likely intended to hold multiple items. It appears to have a simple construction with no printed designs or labels visible on the exterior. The edges are slightly worn, indicating handling.
The packaging is a rectangular folding carton made of single-layer paperboard. It has a smooth, flat construction with clean edges and precise folds. The exterior features a light-colored base with printed graphics and text. The carton is designed to hold bedpan liners, as indicated by the product name on the front. There are no visible fluted layers, confirming it as a carton box. The packaging appears to be lightweight and suitable for retail display.
The packaging consists of a folding carton box that is primarily white with a glossy finish. The front features a large graphic of the product, which is a pack of adult incontinence pads, prominently displaying the brand name 'ABENA' and the product type 'Man Premium'. The design includes a color scheme of black, white, and red, with clear, legible text. The edges are clean and precise, indicating a well-constructed box. The box has a standard tuck flap closure at the top, ensuring it remains securely closed during transport.
The packaging consists of a corrugated box that is brown in color, made from layered paperboard. The visible fluted edges indicate its sturdy construction, suitable for shipping. The box appears to be slightly worn, suggesting it has been handled. It is designed to hold a product, likely related to personal care or hygiene, as indicated by the contents shown in the image.
The packaging is a square folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly white with blue accents, showcasing a professional appearance suitable for medical products. The top flaps are neatly folded and secured, indicating a well-constructed carton. The front displays product information clearly, with a window cut-out showing the contents.
The packaging consists of a sturdy, brown corrugated box with visible fluted edges when viewed from the side. The box appears to be designed for shipping, indicated by the lack of decorative elements and the presence of a clean, functional design. The box is likely intended to hold multiple items, as suggested by the dimensions and structure.
About the Brand
ABENA Nederland delivers a comprehensive range of personal care and hygiene products, with a packaging strategy focused on product protection, brand consistency, and sustainability. Their packaging supports both B2C e-commerce and institutional supply chains, featuring strong branding and practical structures tailored for healthcare needs.
The company's packaging approach relies on a blend of corrugated shipping boxes and retail-ready folding cartons, each optimized for product type and logistics requirements. Branding elements are consistently integrated, enhancing the professional and trustworthy image necessary in healthcare. ABENA's strategy emphasizes discretion, durability, and recyclability, aligning with industry expectations for protective and eco-conscious solutions.
Key Differentiator: ABENA's unique value lies in its integration of sustainability with healthcare-grade packaging, combining robust protection, clear branding, and eco-friendly materials tailored for sensitive medical products.
Design System
Visual Style
The visual system leverages clean sans-serif typography, a restrained color palette dominated by white, blue, and neutral tones, and a clinical, professional aesthetic suitable for healthcare markets.
Brand Identity
Logos and brand names are prominently displayed on both primary and secondary packaging, ensuring high brand recognition. Iconography is minimal and functional, focusing on clear communication of product type and usage.
Packaging Design
Materials prioritize recycled and recyclable paperboard and corrugated fiberboard. Structural design emphasizes durability, easy stacking, and discreet presentation, minimizing unnecessary decorative elements in favor of functional clarity.
User Experience
Packaging is engineered for intuitive handling, discreet delivery, and clear product identification. The approach supports a seamless customer journey from e-commerce purchase to at-home or institutional use, reinforcing trust in product integrity and brand reliability.
Company Metrics
Business insights for ABENA Nederland based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Healthcare institutions, home care organizations, and individual consumers requiring incontinence, skin care, or wound care products in the Netherlands and surrounding EU markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for ABENA Nederland based on industry standards and best practices
Frequently Asked Questions
What types of packaging does ABENA Nederland use for its healthcare products?
ABENA utilizes a mix of corrugated shipping boxes for bulk and e-commerce delivery, and single-layer folding cartons for retail and professional settings. These structures prioritize product protection, discretion, and regulatory compliance.
How does ABENA address sustainability in its packaging?
Sustainability is a core value, reflected in the use of recyclable materials, minimalistic design for reduced waste, and responsible sourcing practices, especially for products shipped from Denmark.
How does ABENA's packaging enhance the consumer experience?
Packaging is designed for easy handling, clear product identification, and a discreet unboxing experience, ensuring both home users and healthcare professionals receive products in optimal condition.
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