8 Hours packaging
8 Hours specializes in science-driven natural sleep supplements, leveraging flexible pouch and carton box packaging to optimize product integrity and user experience. Their packaging approach prioritizes visibility, resealability, and a clean, modern aesthetic aligned with wellness industry standards.
Packaging Portfolio
8 Hours employs a packaging portfolio centered on flexible stand-up pouches with resealable closures, complemented by secondary carton boxes for retail and shipping. The pouches leverage transparent windows for direct product visibility and are constructed from lightweight, non-corrugated materials that balance protection with shipping efficiency. Matte and glossy finishes are used strategically to align with wellness branding while ensuring print clarity for regulatory and ingredient information. These solutions are optimized for D2C fulfillment, supporting both shelf presence and e-commerce logistics.
The packaging is a smooth, flat carton box with a clean, precise construction. It appears to be made of a single layer of paperboard, likely white or light-colored, with a matte finish. The edges are well-defined, and there are no visible fluted layers, indicating it is not corrugated. The box is designed to hold a product and has a top flap that is being opened by a person. The text on the front is printed in a clear, readable font, and there are some graphics or logos present. The overall shape is rectangular, typical for retail packaging.
The packaging is a stand-up pouch made from a flexible material, likely a type of plastic or laminated film. It features a resealable top with a zipper closure, allowing for easy access and storage. The front of the pouch is mostly transparent, showcasing the contents inside, while the back has printed text and graphics. The edges are smooth, and the overall shape is rectangular with a flat bottom for stability when standing.
The packaging is a clear stand-up pouch with a resealable top. The front features a transparent window allowing visibility of the contents, while the back provides detailed product information. The edges are smooth and the pouch has a slightly glossy finish, enhancing its visual appeal. The design includes a combination of light and dark colors, with white text and graphics that are easy to read.
The packaging is a flexible pouch made from a thin, smooth material. It has a matte finish and features a resealable top. The design includes a white background with dark text and checkmarks indicating product features. The overall shape is rectangular with rounded edges, and it appears to be lightweight and easy to handle.
The packaging is a stand-up pouch made from a flexible material with a matte finish. It features a resealable ziplock top and a clear window at the front, allowing visibility of the contents inside. The pouch has a slightly curved bottom, enabling it to stand upright. The surface is smooth with a soft texture, and the overall shape is rectangular.
About the Brand
8 Hours delivers natural sleep and recovery supplements, targeting health-conscious individuals with a direct-to-consumer model. Packaging formats include stand-up pouches and retail-ready carton boxes, both featuring transparent elements and clear product information.
The brand’s packaging strategy emphasizes consumer trust and regulatory compliance, with transparent windows for product visibility and resealable closures to maintain freshness. The use of flexible packaging supports efficient logistics, while the minimalist design reflects the company’s scientific and natural positioning. All packaging is designed for clear communication of product benefits and usage.
Key Differentiator: 8 Hours distinguishes itself by combining science-backed supplement formulations with modern, resealable packaging that enhances product transparency and consumer trust.
Design System
Visual Style
Modern, minimalist typography with sans-serif fonts and a restrained color palette combining white, light neutrals, and dark accent colors. The design prioritizes clarity, readability, and a sense of clinical credibility.
Brand Identity
Consistent usage of the 8 Hours logo, clear product naming, and health-focused iconography. Visual consistency is maintained across all touchpoints, linking packaging design closely to the brand’s wellness positioning.
Packaging Design
Material choices favor flexible pouches for primary packaging and single-layer carton boxes for secondary containment. The structural philosophy emphasizes resealability, product visibility, and user convenience, with a focus on minimalism and efficient storage.
User Experience
Packaging design supports a seamless customer journey by enhancing unboxing satisfaction, providing clear product information, and facilitating easy storage and product access post-purchase. The visual and tactile elements reinforce the brand’s scientific and trustworthy image.
Company Metrics
Business insights for 8 Hours based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers, athletes, and individuals seeking natural solutions for improved sleep and recovery, primarily in the European direct-to-consumer e-commerce segment.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for 8 Hours based on industry standards and best practices
Frequently Asked Questions
What types of packaging does 8 Hours use for its supplements?
8 Hours utilizes flexible stand-up pouches with resealable tops for primary containment and retail carton boxes for secondary packaging, both featuring transparent elements and clear product labeling.
How does the packaging support product freshness and safety?
Resealable closures and robust pouch materials help maintain product integrity and protect against environmental exposure during storage and transit.
Is 8 Hours packaging eco-friendly?
While flexible packaging is lightweight and may reduce shipping emissions, there is limited evidence of recycled content or advanced eco-friendly materials, resulting in moderate sustainability performance.
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