58 Facettes packaging
58 Facettes is a luxury e-commerce platform specializing in pre-owned and vintage jewelry, with a packaging strategy emphasizing premium materials, brand consistency, and protection. Their approach balances luxury presentation with logistics safety, utilizing custom rigid boxes and branded corrugated shipping solutions.
Packaging Portfolio
58 Facettes employs a multi-tiered packaging system tailored for luxury jewelry resale. Primary packaging consists of rigid chipboard boxes—often original brand boxes from Cartier, Dior, Van Cleef & Arpels, and others—featuring premium finishes, soft textile linings, and precise construction for optimal product protection and visual appeal. Secondary packaging utilizes custom-branded corrugated boxes designed for secure shipping and tamper resistance. The integration of luxury shopping bags and minimalist branded elements further enhances customer perception and supports a high-value unboxing experience.
The packaging consists of a brown corrugated box with visible fluted edges when viewed from the side. The box is sturdy and designed for shipping, featuring a rectangular shape with flaps at the top. It has a simple, clean design with a kraft exterior. The box is partially open, revealing tissue paper inside, indicating it is used for packaging items securely.
The packaging consists of a collection of rigid boxes and a shopping bag, all in a deep blue color. The boxes have a premium appearance with thick walls and are adorned with gold lettering. The shopping bag features a similar design, with sturdy handles and a flat base for stability. The boxes are square and rectangular, showcasing clean edges and precise folds, indicative of high-quality construction.
The packaging consists of two rigid boxes, one in a soft white finish and the other in a rich orange hue, both featuring a premium appearance. The orange box has a smooth surface with a luxurious texture, while the white box is clean and simple. The orange box is adorned with a gold embossed logo and text, giving it an elegant touch. The boxes have clean, precise edges and are constructed with thick chipboard, indicating durability and a high-quality feel.
The packaging consists of small, square boxes with a premium appearance. Each box has a thick, sturdy construction, indicative of chipboard material, and is covered in a smooth, matte finish. The boxes are light gray with a subtle sheen, featuring a clean, precise design with sharp edges. The lids fit snugly onto the bases, suggesting a high-quality closure method. There are no visible flaps or tabs, emphasizing the rigid structure. The interior of the boxes is lined with a soft fabric, enhancing the luxury feel. The overall shape is cubic, with dimensions suitable for holding jewelry items.
The packaging consists of two boxes: one is a square, thick-walled box with a smooth, matte green finish, and the other is a square, white box with a clean, minimalistic design. The green box features a subtle embossed logo on the top, while the white box has a simple, elegant font displaying the brand name. Both boxes have precise edges and corners, indicating high-quality construction.
About the Brand
58 Facettes operates in the luxury jewelry resale market, connecting buyers with authenticated, vintage pieces from prestigious brands. The company leverages a robust packaging system that integrates high-end rigid gift boxes and branded shipping materials to safeguard and showcase valuable jewelry.
Their packaging portfolio is characterized by the use of thick chipboard rigid boxes, often lined with soft fabrics and featuring minimalist branding consistent with luxury aesthetics. Branded corrugated boxes further ensure secure transport, while each packaging component aligns with the company’s emphasis on expertise and customer trust. The strategy reflects industry best practices for luxury collectibles, combining aesthetic appeal with functional protection.
Key Differentiator: The distinctiveness of 58 Facettes lies in their consistent use of original luxury brand packaging for second-hand items, upholding authenticity and enhancing perceived value throughout the customer journey.
Design System
Visual Style
Minimalist, high-contrast typography leveraging serif and sans-serif fonts, with a color palette centered on deep blues, grayscale neutrals, and accent gold or orange for select brands. The aesthetic emphasizes clean lines, matte and glossy finishes, and understated luxury.
Brand Identity
Consistent use of original luxury brand logos and discrete '58 FACETTES' wordmarks. Iconography is minimal, focusing on logotype and subtle embossing or foil stamping. Visual consistency is maintained across packaging via uniform placement, font choices, and restrained decorative elements.
Packaging Design
Preference for rigid box structures (chipboard core) with soft interior linings and premium exterior wraps. Corrugated outer cartons are employed for logistics, with tissue paper and inserts for additional protection. Design philosophy prioritizes product integrity, tactile experience, and brand alignment.
User Experience
Packaging design supports the customer journey by delivering a memorable unboxing moment, reinforcing authenticity, and providing reassurance of product safety. The layered approach—from branded rigid boxes to protective shipping cartons—enhances perceived value and trust, aligning with luxury consumer expectations.
Company Metrics
Business insights for 58 Facettes based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Affluent consumers, collectors, and jewelry enthusiasts seeking authenticated, branded vintage and second-hand luxury pieces within the EU and international markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for 58 Facettes based on industry standards and best practices
Frequently Asked Questions
How does 58 Facettes ensure the safety of jewelry during shipping?
58 Facettes employs a dual-layer packaging strategy, utilizing rigid gift boxes for primary protection and branded corrugated shipping boxes to safeguard against transit damage. Soft interior linings and secure closures further minimize the risk of impact or abrasion.
Are the packaging materials used by 58 Facettes recyclable or sustainable?
While the primary focus is on premium presentation and protection, many components such as corrugated outer boxes are recyclable; however, the prevalence of multi-material rigid boxes and soft linings may limit overall recyclability.
Does the packaging reflect the luxury nature of the products?
Yes, the packaging consistently utilizes high-quality rigid boxes, minimalist branding, and premium finishes—practices aligned with established luxury brand standards to reinforce value and trust.
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