10X Athletic packaging
10X Athletic specializes in high-quality nutritional supplements for athletes and fitness enthusiasts, with a packaging strategy centered around flexible stand-up pouches and cylindrical containers. Their approach emphasizes strong brand visibility, product protection, and resealability, aligning with direct-to-consumer logistics and premium positioning.
Packaging Portfolio
10X Athletic's packaging portfolio features predominantly flexible stand-up pouches constructed from multi-layer materials, balancing product protection with lightweight efficiency. These pouches incorporate resealable zippers and gusseted bases for stability and user convenience, and leverage high-impact graphics for shelf differentiation. Rigid cylindrical containers are employed for select supplement products, offering enhanced durability and tamper resistance. The overall system prioritizes direct-to-consumer shipping requirements, supporting both branding and logistics performance.
The packaging is a flexible pouch made from a multi-layer film. It features a smooth, matte finish with a resealable top. The front displays a large logo and product name, while the back contains detailed nutritional information and branding elements. The edges are sealed tightly, and the bottom has a gusset for stability when standing.
The packaging consists of two stand-up pouches made from a flexible material, likely a combination of plastic and foil. Each pouch has a flat bottom allowing it to stand upright. The surface is smooth with a glossy finish, featuring vibrant colors and graphics. The front displays the product name '10X VEGAN PROTEIN' prominently, with additional information about flavors and nutritional content. The pouches have a resealable top, indicated by a zipper closure. The design includes a clear window section to view the product inside, and there are various logos and certifications printed on the packaging.
The packaging is a stand-up pouch made of a flexible material that allows it to maintain an upright position. It features a glossy finish with a predominantly white background and vibrant yellow and black graphics. The front displays the product name '10X WHEY PROTEIN' prominently, along with a graphic of a chocolate milkshake. The top has a resealable zipper closure, and there are no visible flaps or tabs. The back side likely contains nutritional information and usage instructions, although this is not visible in the image.
The packaging is a cylindrical container with a smooth surface, typically made of plastic. It features a white base with a glossy finish, and the lid is also white, creating a uniform appearance. The container has a label wrapped around it, displaying vibrant graphics and text. The design includes a prominent logo, product name, and various nutritional information. The overall form is tall and narrow, suitable for holding powdered supplements.
The packaging is a stand-up pouch made from a flexible material that allows it to maintain an upright position. It features a resealable top, which is common for products like protein powders. The front of the pouch displays vibrant graphics and text, prominently featuring the brand name '10X' in a bold, stylized font. The background is predominantly white with green and black accents, creating a modern and energetic look. The lower part of the pouch includes images of chocolate and strawberries, indicating the flavor of the product.
About the Brand
10X Athletic delivers a diverse range of protein powders and supplement stacks to active individuals through a D2C model. Their packaging leverages flexible, resealable pouches and rigid supplement containers to balance branding, protection, and convenience.
The brand's portfolio includes both dairy-based and plant-based supplements, with packaging designed for product freshness, compliance, and user experience. Stand-up pouches dominate the range, featuring bold graphics, nutritional data, and certifications, while select items are housed in cylindrical rigid containers for added durability. The visual language aligns with contemporary athletic aesthetics, supporting their community-focused marketing strategy.
Key Differentiator: 10X Athletic distinguishes itself through Informed-Sport certified packaging, a strong visual identity, and packaging formats optimized for both product integrity and consumer usability within the health supplement segment.
Design System
Visual Style
Bold sans-serif typography paired with a palette of white, black, yellow, and green, reflecting energetic and health-oriented themes. Glossy and matte finishes are used to enhance shelf impact and tactile quality.
Brand Identity
The 10X logo is prominently featured on all packaging, with supporting iconography for certifications (e.g., Informed-Sport). Visual consistency is maintained through uniform placement of product names, flavor cues, and nutritional facts across all SKUs.
Packaging Design
Material choices focus on flexible multi-layer films for pouches and rigid plastics for containers. Structural design emphasizes resealability, product freshness, and ease of use, with gusseted bases and zipper closures as standard.
User Experience
Packaging is designed to streamline the unboxing and daily use experience, with clear labeling, resealable closures, and ergonomic form factors supporting repeat access and clear product identification, all contributing to a cohesive brand journey.
Company Metrics
Business insights for 10X Athletic based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Active individuals, fitness enthusiasts, and athletes in the UK seeking premium nutritional supplements with transparent ingredient sourcing and convenient D2C purchasing.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for 10X Athletic based on industry standards and best practices
Frequently Asked Questions
What packaging formats does 10X Athletic use for its supplements?
10X Athletic primarily utilizes flexible stand-up pouches with resealable zipper closures for protein powders and powder stacks, and rigid cylindrical containers for select supplement products.
How does 10X Athletic address sustainability in its packaging?
While the company offers vegan-friendly products and uses lightweight flexible packaging to reduce material usage and shipping emissions, explicit information about recyclability or recycled content is not prominent, indicating room for enhanced sustainability initiatives.
Is the packaging designed to ensure product safety during shipping?
Yes, the use of multi-layer flexible pouches with gussets and rigid containers provides solid protection against contamination, moisture, and physical damage, supporting safe e-commerce fulfillment.
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